Common Craft Blog
Robert Scoble on Corporate Blogging
By leelefever on February 19, 2004 - 6:32pm
Robert Scoble (The Scobleizer) has posted common sense and on-target information about weblogs and business.
I liked this point about the marketing orientation of companies (Very Cluetrain-esque. ):
First of all, if your company isn't worried about what the "watercooler networks" are saying about your products and services, then no need to worry about doing a weblog. If you think that the only marketing you should do is to buy a $100,000 billboard along the freeway, or buy a $500,000 ad in USA Today, or a million dollar ad during the Super Bowl, then weblogging is probably not for you.
Read the whole post- it lists how companies can use blogs to tap into the word-of-mouth networks that are becoming a powerful form of marketing.
Via: Streamline
