Common Craft Blog
Four Things Every Website Headline Must Do
By leelefever on March 10, 2004 - 9:43am
Four Things Every Web Site Headline Must Do
If you're writing a headline or heading for a site page, here are four things you need to keep in mind, four elements that demand your attention, four separate ‘audiences' you need to satisfy.
1. Make the reader feel he or she is in the right place
2. Make the reader feel good and want to continue
3. Appeal to the search engines
4. Satisfy the needs of the company or organization
