Common Craft Blog
Fortune: Why There's No Escaping the Blog
By leelefever on December 27, 2004 - 6:27pm
I sometimes hesitate to post about these types of articles because they seem to be the same type stories over and over. It's another article pointing to the ways in which weblogs are transforming the business world and I'm sure I'll be one of 10k to link to it.
Then I think that this is my business and these articles back-up what I am promoting to clients-- I should be a resource for these links, even I consider them redundant.
So with my internal conflicts aside, here ya go- a link to a well written and entertaining article: Fortune: Why There's No Escaping the Blog
"If you fudge or lie on a blog, you are biting the karmic weenie," says Steve Hayden, vice chairman of advertising giant Ogilvy & Mather, which creates blogs for clients. "The negative reaction will be so great that, whatever your intention was, it will be overwhelmed and crushed like a bug. You're fighting with very powerful forces because it's real people's opinions."
Via Scoble
Fortune: Why There's No Escaping the Blog
See anything wrong in that quote? How about this part:
"vice chairman of advertising giant Ogilvy & Mather, which creates blogs for clients."
O&M is creating blogs for clients? Hopefully what the writer really meant was that they were helping clients understand how to run their OWN blogs.
Somehow I doubt it though.
Fortune: Why There's No Escaping the Blog
Reminds me of another quote:
Nobody believes the official spokesman... but everybody trusts an unidentified source.
-Ron Nesen