What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Beijing Traffic - Explained on Paper

My friend Johnny Klein pointed me to an fun and funny explanation of how traffic works, (or not) in Beijing, China. It's by Henry B and presented in multiple photos of drawings on paper, which work really well to get the point across.

Here's one of the simple-but-effective diagrams, followed by the caption.

To make a left turn, it is VITAL that [A] cut off all eastbound traffic as soon as possible. The first few brave or foolish legitimate pedestrians step off the curb; this is of no concern. [A] makes his move.

Henry recently posted another one on overpasses that you have to read to believe.