All posts for “custom videos”

Lessons Learned in the Custom Video Industry

Posted by: leelefever on July 7, 2011- 11:16am

Categories: custom videos, Explanation, Lesson, ourwork

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Recently Cisco released a study that predicted that by 2013, 90% of all consumer IP (Internet) traffic will be video.  90% two years from now. Wow. I imagine a good portion of this will come from mass media; news, TV shows, Netflix, etc. I’m also quite sure that a growing number of these videos will be short videos that are made for the specific purpose of promoting and explaining an organization’s products and services. Indeed, I think nearly every organization with a website could benefit... Continue Reading

Lilipip's Latest Videos

Posted by: leelefever on May 26, 2010- 5:00pm

Categories: custom videos, Explainer Network, Explanation, video

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Lilipip is one of the newest members of our Explainer Network of video producers and lately they've been pumping out some great videos for their customers. I'm highlighting a few below... The first video is for Circle Street and as I told Jen at Lilipip, I really like the way they approached this video.  It's informal, fun and tells a story about a problem being solved.  It made the value proposition of Circle Street clear in one minute.  Take a look: Second is a video for Adobe's eLearning... Continue Reading