All posts for “Explanation”

Explanation

Signs as Explanations

Posted by: leelefever on July 5, 2010- 5:00pm

Categories: communication, Explanation, funny, Signs

Comments

It's true - I love signs.  I take pictures of them, laugh about them and talk about if they work or not. I think the fascination is related to explanations.  Signs are usually meant to communicate within constraints, much like our videos.  This post is the first in what I plan to make a series. Let's look at a few. This sign is at an establishment on a boat dock in Seattle. Like any "head" or toilet on water, it deserves special care because it doesn't operate like a normal toilet.  Overall, I... Continue Reading

Lilipip's Latest Videos

Posted by: leelefever on May 26, 2010- 5:00pm

Categories: custom videos, Explainer Network, Explanation, video

Comments

Lilipip is one of the newest members of our Explainer Network of video producers and lately they've been pumping out some great videos for their customers. I'm highlighting a few below... The first video is for Circle Street and as I told Jen at Lilipip, I really like the way they approached this video.  It's informal, fun and tells a story about a problem being solved.  It made the value proposition of Circle Street clear in one minute.  Take a look: Second is a video for Adobe's eLearning... Continue Reading

Video: Wikipedia - Explained by Common Craft

Posted by: leelefever on May 24, 2010- 5:00pm

Categories: Common Craft Video, Explanation, video, wikipedia

Comments

Today we've published a new video:  Wikipedia - Explained by Common Craft Wikipedia is one of those resources that works, but it's not always clear why.  It seems preposterous that 1000s of volunteers could not only create an online encyclopedia, but also make it a trusted resource for millions around the world for many years. But it is a reality.  Wikipedia has become one of the web's biggest success stories.  But how does it really work? What is in place to make sure that the... Continue Reading

Video: Preparing an Emergency Plan

Posted by: leelefever on April 27, 2010- 5:00pm

Categories: Common Craft Video, emergency plan, Explanation, video

Comments

Today we're publishing a new video called "Preparing an Emergency Plan - Explained by Common Craft" If you've seen the news lately, you know there is no shortage of emergencies.  Tornadoes, hurricanes, winter storms, earthquakes, fires, it's all out there.  We don't like to think about them affecting us, but they can.  This video is focused on making a plan so that you and your family or loved-ones know what to do when an emergency happens.  It only takes 20 minutes to create an emergency... Continue Reading

1/29 Explainers Video: What is Geocaching?

Posted by: leelefever on March 30, 2010- 5:00pm

Categories: 1/29, Explainer Network, Explanation, geocaching, video

Comments

1/29 Explainers, members of our Explainer Network of video producers, recently released a couple of great videos that highlight their work. Nick and the folks at 1/29 have serious video chops and have been putting them to good use in short, animated videos like the ones below. What is Geocaching? (produced for GoGeocaching- currently has nearly 90k views in two weeks!) Atlassian also hired 1/29 to create this fun video about JIRA Studios which integrates with Google Apps. Like all members... Continue Reading
Today we're releasing a new video: Augmented Reality - Explained by Common Craft We don't make a habit of making videos about every new gadget or technology. Everyone once in a while though, a technology captures our attention and becomes a candidate for a video. The video we've published today caught our attention - it's a topic that I think we'll be hearing a lot more about in coming years. It combines information from the web and reality - what you see through a camera phone.  By making... Continue Reading
Today we've published a new video "Saving for Retirement in Plain English". Since we first considered making the series of videos on Money, we've had our eyes on retirement savings. Not just our retirement, but yours. Too many people start saving too late and/or don't know the basics of why retirement accounts like 401ks and IRAs make sense. This video is aimed at helping people see the long term benefits of retirement accounts.Who is it for?  Along with use in schools, we see this video being... Continue Reading

Welcoming Two New Members of the Explainer Network

Posted by: leelefever on September 20, 2009- 5:00pm

Categories: business, Explainer Network, Explanation, network, video

Comments

We're so excited to have two new members of our Explainer Network of custom video producers.  Lilipip is a Seattle-based company that has been making videos for years. They're seeing new opportunities in the world of animated video explanations and we think they'll be a great fit for the Network.  From their listing: We make animated videos about your product, service, or concept. We’re an “Open-Source Creative” team with transparent pricing and processes – featuring global artists with a wide... Continue Reading

Video: Stock Markets in Plain English

Posted by: leelefever on September 1, 2009- 5:00pm

Categories: Common Craft Video, Explanation, financialbasics, money, ourwork, video

Comments

Today we've published a new video: Stock Markets in Plain English This video is one of our most requested and focuses on a few basic ideas: Why companies offer their stock to the public Why people buy and sell stocks What makes stock prices change How we measure stock markets using indices This video is part of our Money series and one of the first to touch on markets.  It was also one of the toughest to make. Economic forces like supply and demand can quickly turn into rabbit holes. Keeping... Continue Reading

Custom Video: SharePoint in Plain English

Posted by: leelefever on August 16, 2009- 5:00pm

Categories: Custom Video, Custom Video, Explanation, microsoft, ourwork

Comments

While licensing our videos is still the focus of our business, we have taken on a few custom projects this summer. The first to be published is a video we were hired to produce called "SharePoint in Plain English," about Microsoft's enterprise collaboration tool. The focus of the video is to introduce Sharepoint and illustrate the old way (project info exists on multiple computers) vs. new way (project info lives in SharePoint). Updated: Microsoft has made this video available for download so... Continue Reading

Pages