Marketing and Promoting Your Intranet
I think James at Column Two was right to quote this as a teaser for this article:
An Intranet is not a marketing vehicle for a product; it is the product. Without proper system promotion, users won't know about the existence of an Intranet or the true value of the content contained within it. And the time, money, and effort expended to build an Intranet is far too great to hope users will simply happen upon it by chance.
This is true, and I think Intranet... Continue Reading
Step Two Paper: An introduction to personas and how to create them
As I mentioned previously, I've been learning a lot about something called "Contextual Inquiry" which is similar to "Ethnographic Research". This article touches on the basics.
The premise is that you work directly with and observe users before making any judgements/assumptions about their needs. Using contectual inquiry, a team builds a reality-based model of how a group is really working together.
Part of this process is... Continue Reading