Being Lightweight: Planting the Right Plants
By leelefever on November 25, 2008 - 12:20pm
If you don't like yardwork, you have a choice. You can hire gardeners or you can plant things that don't require much care.
This is my way of saying that we all have a choice in how we grow. Because we want Common Craft to stay small, we look at new opportunities in terms of yardwork and ask ourselves - is this going to require gardeners in the future? If so, then maybe we should look for opportunities that are more likely to take care of themselves and allow us to focus on what really makes us excited and happy.
View With CommentsWhy I Stopped Reading Blogs (for a while)
By leelefever on September 14, 2008 - 8:36pm
1000+ items. That's what Google Reader told me I need to read to catch up with my RSS subscriptions. It's intimidating. My RSS feeds were mocking me. I could see them with sneaky voices "hee hee, you'll never read me, you don't have the time. ha ha." The sad part is, they were right.
View With CommentsBeing Lightweight: Business Design
By leelefever on July 21, 2008 - 9:36am
This is the third in a series of posts about Being Lightweight. The first two were about Working with Clients and Tools We Use.
We are lucky to have a product that people like. Our challenge is to experiment and find the best ways to build a business around this product. To be successful we need the business to be profitable, but also work within the life we want to live.
Beachcombers and Making the Lightweight Choice
By leelefever on July 09, 2008 - 12:13pm
I suppose some would say it's downright un-American, but we worked on July 4th and 5th. It was our choice - a choice that enabled us to take the 7th and 8th and go camping without the hordes of people. It's something we do often - work when others aren't so we can play without crowds. It's a choice we make.
View With CommentsBeing Lightweight: Tools We Use
By leelefever on June 10, 2008 - 10:20am
This is the second in a series of posts about being lightweight. Our first was focused on working with clients and this installment is all about tools we use.
Tools, or the the wrong tools, become a risk when they create unnecessary drag in every day work. Often, we've found ourselves wondering if we're using a sledgehammer to drive a nail. If so, we look for alternatives.
View With CommentsBeing Lightweight: Working with Clients
By leelefever on May 11, 2008 - 2:34pm
It's a question we ask each other all the time - what is the most lightweight way we can do this?
We are a small company who is trying to do big things. In order to be
successful, we need to reduce drag - to remove the processes,
bureaucracies and commitments that slow us down and don't pay off.
Today we're kicking off a series of posts called "Being Lightweight" that will relate what lightweight means to us and hopefully help you think differently about how you focus your attention.
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