Pew Report on Reputation Systems

Pew Internet & American Life Project: Rating systems

Twenty-six percent of adult internet users in the U.S. have rated a product, service, or person using an online rating system. That amounts to more than 33 million people. These systems, also referred to as "reputation systems" are interactive word-of-mouth networks that assist people in making decisions about which users to trust, or to compare their opinions with the opinions expressed by others. Many Web sites utilize some form of this application, including eBay, Amazon, Moviefone and Amihot.

Paper on Reputation Systems

Manifesto for the Reputation Society
Abstract:

Information overload, challenges of evaluating quality, and the opportunity to benefit from experiences of others have spurred the development of reputation systems. Most Internet sites which mediate between large numbers of people use some form of reputation mechanism: Slashdot, eBay, ePinions, Amazon, and Google all make use of collaborative filtering, recommender systems, or shared judgements of quality.

 

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Marketing Profs: How to Manage Your Corporate Reputation Online

How to Manage Your Corporate Reputation Online

The Yellow Brick Road to Loyalty

Follow the Yellow Brick Road to Loyalty

This Marketing Profs article is entertaining and makes some good points. It makes clear something that I believe- that traditional marketing is dying.