Pew Report on Reputation Systems
By leelefever on October 20, 2004 - 7:20pm
Pew Internet & American Life Project: Rating systems
View With CommentsTwenty-six percent of adult internet users in the U.S. have rated a product, service, or person using an online rating system. That amounts to more than 33 million people. These systems, also referred to as "reputation systems" are interactive word-of-mouth networks that assist people in making decisions about which users to trust, or to compare their opinions with the opinions expressed by others. Many Web sites utilize some form of this application, including eBay, Amazon, Moviefone and Amihot.
Paper on Reputation Systems
By leelefever on July 19, 2004 - 9:14am
Manifesto for the Reputation Society
Abstract:
Information overload, challenges of evaluating quality, and the opportunity to benefit from experiences of others have spurred the development of reputation systems. Most Internet sites which mediate between large numbers of people use some form of reputation mechanism: Slashdot, eBay, ePinions, Amazon, and Google all make use of collaborative filtering, recommender systems, or shared judgements of quality.
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Marketing Profs: How to Manage Your Corporate Reputation Online
By leelefever on March 25, 2004 - 2:45pm
How to Manage Your Corporate Reputation Online
View With CommentsThe Yellow Brick Road to Loyalty
By leelefever on September 18, 2003 - 9:34am
Follow the Yellow Brick Road to Loyalty
This Marketing Profs article is entertaining and makes some good points. It makes clear something that I believe- that traditional marketing is dying.
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