Tracking Reactions on the Web

By leelefever on June 3, 2008 - 4:42pm.

• Categories:
• blogging
• buzz
• cooltools
• statistics
• Comments: 12

I must admit that each time we post a new video, we go into buzz mode - What are people saying/linking/doing?  Where are they doing it? How many said something?  What do we need to say in response? 

Watching the reaction is something I anticipate and love about the process.  At the same time, I wonder if I'm doing it right.  I'm always looking for new ways to scan the web.  Here are some tools we use - please suggest ideas/sites/tools that you think would help.

Our Videos at One Year: Facts and Figures

By leelefever on April 23, 2008 - 10:21am.

• Categories:
• buzz
• history
• ourwork
• statistics
• thissite
• videos
• Comments: 20

Well, as of today it has been exactly one year since all this video craziness began.  On April 22, 2007 we published RSS in Plain English.  We never guessed these videos would take us so far - it was just a problem that begged to be solved.  Did you ever see a blog post with the same name from 2004?

Since our work is in front of people often, we both feel a little self conscious in talking about the numbers behind the videos. We don't want to seem ostentatious or too self-promotional.  But, at the same time, I think that exposing some of the figures provides context and hopefully examples of the power of Social Media.

Would a Wiki By Any Other Name Smell As Sweet?

By leelefever on July 25, 2007 - 12:24pm.

• Categories:
• friends
• language
• statistics
• Technology in Plain English
• wiki
• Comments: 10

Did you know that in a recent survey by Harris Interactive that only 16% of the online public know what a wiki is? For some, this will seem surprising. Others will say "what's a wiki?"

Overcoming Online Communtiy ROI

By leelefever on May 9, 2007 - 10:25am.

• Categories:
• business
• community
• statistics
• Comments: 5

I have a hunch that the world of online community ROI is shifting. More data is available to support decisions and most importantly, it appears that businesses are placing less emphasis on ROI as a requirement for community projects.

Last week I had to miss what appears to have been a great event called the Online Community Business Forum. I've attended Forum One's Online Community Summits for years and always considered it time well spent.

A couple of friends, Joe Cothrel and Bill Johnston presented some data about our strange and wily friend - Online Community Return on Investment.

Well, That's Encouraging

By leelefever on April 22, 2007 - 7:30pm.

• Categories:
• buzz
• rss
• statistics
• thissite
• Comments: 0

I care about you, dear RSS reader and when another one of you subscribes to Common Craft - it makes my day. Like so many other people, I keep tabs on the count of subscribers Feedburner provides because I think it's a good measure of salience. That's why I'm so encouraged lately.