All posts for “technology”

technology

Our new video explains the basics of programming computers - and specifically, programming languages. Watch it now About this video: Computers can perform amazing feats of speed, repetition and calculation. But what they are really doing is following instructions we write in programming languages. This video is designed to help people understand the role of programming languages in computers. What it Teaches: How do we tell computers what to do? Using the simple example of a computer... Continue Reading
We just released a new video that explains Digital Literacy in about 3 minutes. It was the most requested title by Common Craft members.  Watch it now   About the video: Literacy comes in many forms. As the adoption of computers, mobile devices and the Internet has grown, digital literacy has become more important than ever. This video will help your audience understand the potential of digital literacy in our societies.  It teaches: Why literacy matters The basic ideas of digital literacy... Continue Reading

Video: Computer Networks

Posted by: leelefever on August 27, 2013- 11:02am

Categories: Common Craft Video, computer, internet, networks, technology, web

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The chances are, you use computer networks every day. Whether you connect to a network at your workplace, or use the Internet at home, computer networks help information get to you efficiently.   But have you wondered how they work or what’s really happening when you visit a web page? This video makes it easy: Watch it now.   What it Teaches:   This video focuses on the basics of computer networks, and how data and information are shared. It teaches: The basic idea of a network, online and... Continue Reading

Dropbox: A Case Study in Explanation

Posted by: leelefever on June 10, 2013- 11:01am

Categories: Art of Explanation, case study, dropbox, marketing, technology

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Dropbox, with 100+ million users, has become a case study in startup success. But before that success they had a big problem to overcome, one that seems to plague startups everywhere. How they solved it and what that has meant to their company provides a look at the future of business communication and how to engage and turn website visitors into customers.     A New Kind of Problem   Companies are problem-solving machines. Whole teams and departments exist to solve engineering problems, design... Continue Reading

Funny Computer Explanation from the 90s

Posted by: leelefever on April 25, 2013- 10:09am

Categories: history, humor, technology, tv

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There is just something funny about the not-too-distant past, especially when it comes to explaining technology. Here the interestingly named (and still in the media) Kim Komando explains computers for a TV audience in a series called Komputer Kindergarten. The editing is choppy, but still fun to watch. Email readers can watch here. Via Gizmodo.

New Video: Application Programming Interfaces - APIs

Posted by: leelefever on March 21, 2013- 11:25am

Categories: APIs, Common Craft Video, internet, technology, web

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Today we’re announcing a new video: Application Programming Interfaces - APIs - Explained by Common Craft   Application Programming Interfaces, or APIs, are a fundamental part of the Web. By connecting websites and applications to specialized functions over the Internet, they can help websites become more fully featured and productive. Watch it now.   What it teaches:   This video tells the story of Carson, who has an idea to sell interactive maps on his website. Rather than buying and... Continue Reading

Explaining Animated GIFs - Or Not

Posted by: leelefever on November 14, 2012- 10:12am

Categories: Art of Explanation, Explanation problem, GIFs, technology

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The word "GIF" is in the news recently thanks to being named the Oxford American Dictionary's word of the year.  Today I saw a video that's part of the PBS series Off Book, which explores the history and usage of the animated GIF.  The video is included below, but before we get to that, I want to point out an explanation problem.  At about 30 seconds into the video, Patrick Davidson of MemeFactory appears to answer the question "What is an animated GIF?"  Here's how he did that: An animated gif... Continue Reading

New Video - Big Data Explained by Common Craft

Posted by: leelefever on September 19, 2012- 8:24am

Categories: big data, data, Explanation, New Video, technology, video

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Today we’re announcing a new video explanation: Big Data - Explained by Common Craft   What it Teaches: Incredible amounts of data are produced every day, so much that we can’t use it all.  Big data is a term used to describe the tools and processes that seek to make this data useful and productive.  This video uses the example of traffic data to teach: Where big data comes from and how it’s collected Why special tools are required to use it The three big challenges: Volume, Variability and... Continue Reading

QR Codes and How to Track Them

Posted by: leelefever on August 14, 2012- 12:44pm

Categories: analytics, art of explanation, book, QR Codes, technology

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As I’ve mentioned previously, I have a book coming out in October and it will contain QR codes. The big idea is to give readers of The Art of Explanation an easy way to watch the videos we use as examples in the book.  Scan the code with a smartphone --> watch a video.  It’s easier than typing a long URL.  Of course, we made a video explaining QR codes, if you’d like to learn more. The QR code in the photo above is from a previous draft and not a trackable version.  There will be 16 QR... Continue Reading
Today we’re announcing a new video: Crowdsourcing - Explained by Common Craft   These days crowdsourcing is changing how we think about getting things done. This video follows the story of a person who discovers how a “crowd” of strangers can help him accomplish a goal. It teaches:   • Why crowdsourcing is needed • How goals are accomplished using crowdsourcing • How crowdsourcing helps with speed, quality and cost • What motivates crowd members to contribute • How crowdfunding helps turn... Continue Reading

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