All posts for “video”

video

Music Makes Explanations Remarkable

Posted by: leelefever on September 13, 2012- 10:13am

Categories: education, Great Explanations, music, remarkable, video

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Recently we saw Ira Glass, the host of the popular radio show and podcast This American Life, speak about "Reinventing Radio."  One of his first points was about the seriousness of how news and events are usually covered. His show strives to be different - and look for ways to approach news from an original and remarkable perspective. My first thought was to compare this to education and especially educational videos.  So many of them are so very serious.  I will teach you this...you are... Continue Reading
Today we’re announcing a new video: Crowdsourcing - Explained by Common Craft   These days crowdsourcing is changing how we think about getting things done. This video follows the story of a person who discovers how a “crowd” of strangers can help him accomplish a goal. It teaches:   • Why crowdsourcing is needed • How goals are accomplished using crowdsourcing • How crowdsourcing helps with speed, quality and cost • What motivates crowd members to contribute • How crowdfunding helps turn... Continue Reading

This Could Be Your Website's Video Library

Posted by: leelefever on June 7, 2012- 11:29am

Categories: business, Common Craft, learning, strategy, video

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When we opened the Common Craft membership service, we made every video in our library available for embedding on other websites. Our vision was to give organizations of all types a new resource for educating and informing their visitors.  Just recently we saw a great example of this idea at work. A small religious organization in Pennsylvania created a page that serves as their very own library of educational Common Craft videos. With this simple page, they can offer their fans and visitors an... Continue Reading

In Honor of Richard Feynman - The Great Explainer

Posted by: leelefever on May 11, 2012- 12:15pm

Categories: Explainers, feynman, physics, science, video

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Today I was reminded by Brain Pickings that it's Richard Feynman's birthday.  He passed away in 1988, and would have been 94 today.  I recently became fascinated with Feynman while doing research on the Art of Explanation book.  Feynman was a brilliant and colorful American Phycisist who played a major role in the Manhattan Project and later won a Nobel Prize.  He was known as "The Great Explainer" due to his ability to help people understand and more importantly, be inspired by science and the... Continue Reading

Lilipip Has Become What Now? Exactly!

Posted by: leelefever on April 2, 2012- 10:12am

Categories: explainer, Explainer Network, producers, video

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For over two years a company called Lilipip has been a member of our Explainer Network of video producers.  Jen Zug and her team have run the show at Lilipip for while and now that Lilipip's owner has decided to pursue other things, the creative team decided to "keep the band together" and relaunch as a new company.  Their new company is called What Now? Exactly! and starting today, it will replace Lilipip on the Explainer Network.  We've always loved Lilipip's video explanations and expect... Continue Reading

Guest Post: What Communicators Can Learn from a Highsticking Penalty

Posted by: leelefever on January 16, 2012- 12:45pm

Categories: Explanation, hockey, sports, video

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This is a guest post by friend of Common Craft, Darren Barefoot. He's a writer, marketer, Canadian and a big hockey fan. During a hockey game in March, 2010, Boston Bruins defenseman Zdeno Chara drove Montreal Canadians forward Max Pacioretty into the stanchion that separates the player's benches. Nearly a year later, it still looks like a brutal hit as Pacioretty 's head bounced off the corner of the boards. Chara received a five-minute penalty and ejected from the game. Pacioretty was sent... Continue Reading

New Video: The Smart Grid Explained by Common Craft

Posted by: leelefever on November 29, 2011- 10:01am

Categories: Common Craft Video, Explanation, smartgrid, video

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Today we’re announcing a new video: The Smart Grid - Explained by Common Craft.Watch it now. This video is a bit of a departure for us, as it focuses on the electric grid that delivers electricity to homes and businesses in the US and is not about the Internet. But the grid has a lot in common with the Web: It’s absolutely essential to our modern work and home lives It’s a network that works behind the scenes It’s complex and not well understood by the public Changes to it impact everyone... Continue Reading

New Video: Plagiarism Explained by Common Craft

Posted by: leelefever on October 25, 2011- 10:26am

Categories: Common Craft Video, education, Explanation, ourwork, plagiarism, video

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Today we’re publishing a new video: Plagiarism Explained by Common Craft   One of our most suggested titles, this video is aimed at educators who are on the front lines of helping students of all ages understand and avoid plagiarism.    In researching this video it became clear that there are two types of plagiarism - intentional and unintentional.  While we cover intentional plagiarism, we also highlight the situation where a person has positive intentions, but lacks information about what... Continue Reading

The Roots of Live Action Animation

Posted by: leelefever on October 19, 2011- 9:30am

Categories: animation, history, history, inspiration, paperworks, video

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People often ask about the origins of what has become known as “Common Craft Style” and what inspired us to use paper cut-outs, hands and a whiteboard.  The truth is, it was a solution to a problem.  I had been experimenting with drawing on a whiteboard in live action videos and found it frustrating. I felt like such a dork trying to draw and look at the camera at the same time. It felt forced. Sachi, always the problem solver and adult in the room, suggested our current format.  She had seen... Continue Reading

Video Explanations by 1/29 Explainers

Posted by: leelefever on October 4, 2011- 2:39pm

Categories: 1/29, Explainer Network, Explanation, marketing, video

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From time-to-time we like to show off the work of a member of our Explainer Network of video producers.  The videos below are by 1/29 Explainers in Oakland CA.  This first example on Next Gen Web Security from McAfee is a classic story-driven narrative.  It works well as an explanation by telling a story through the experiences of a character that is likely to connect with the target audience, in this case, IT managers.  It plays on the loss of control that IT managers feel (the pain) and shows... Continue Reading

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