Today we released a new video called "Twitter Search in Plain English" The video uses an metaphor of the small town of "Twitterville." The town has an election and the people use Twitter to track real-time news, a hashtag to organize discussions and trends to find new information. While it wasn't our intention, the video matches closely with the events currently taking place in Iran, where people are using Twitter to organize and share news about their disputed election. If you know people who... Continue Reading
If I could have learned chemistry this way, I might have discovered a career in science. Via Daily Dish
I really love the effect of shadow of the previous image that is left on the chalkboard. I wonder what would happen if we tried this on the whiteboard? I'm sure it wouldn't be nearly as cool. Firekites - AUTUMN STORY - chalk animation from Lucinda Schreiber on Vimeo. via: Drawn.ca
It's true. Two years ago today, we posted our very first video, RSS in Plain English. We had no idea what we were doing, or how that video would transform our lives. We had a tripod, camera and a whiteboard, and that was about. The video was lit with bedroom lamps and I was speaking directly into the microphone on the camera as I moved around the pieces of paper. The video was edited with Windows Movie Maker. It was inspired by a blog post from 2004 with the title "RSS Described in Plain... Continue Reading
Thanks to the folks at CNN Money for contacting us and asking permission to use our video (with attribution) in the segment below: Embedded video from CNNMoney.com Video
For the first time in Common Craft's evolution, one of our videos "Twitter in Plain English" is being used in the mainstream media. For the most part, we're excited to have our work in front of millions. However, it brings up some questions and we're curious what you think. A few facts: The video "Twitter in Plain English" is 100% Common Craft's property and is licensed with a Creative Commons non-commercial, no-derivatives license. Our names and a link to our web site appear at the end of... Continue Reading
This video captures the raw footage from the shooting of "Computer Hardware in Plain English. Video shoots like this usually take 4-6 hours. Music: Thanks to Deff Syndicate for licensing the song "Hip-Hop-1" with a Creative Commons Attribution license.
It's too easy to just put up a web page and hope for the best. I can certainly attest to this practice for most of Common Craft's existence. However, as we've moved into ecommerce and built some traffic, I've become much more data oriented and learned more about things like "conversions" and "A/B testing." Many web-based businesses have the same goal: drive traffic to your web site and then convert that traffic into some desired action. This is called conversion - converting traffic to... Continue Reading
A year ago today, I was writing the script for the video "Twitter in Plain English." A year later, the video has over 2.6 million views, thanks to a bit of collaboration between a handful of companies. Here's how: We decided to make "Twitter in Plain English" for the same reason we made "RSS in Plain English " - it was a concept with huge potential that needed a better explanation. We wanted people to understand a resource that we value. Twitter, Inc. didn't hire us to create the video and... Continue Reading
This video by Rex the Dog made me smile and want to do something similar for Common Craft. Bubblicious from Rex The Dog on Vimeo. Via: Drawn Blog.