Common Craft in Inc. Magazine

A few months back April Joyner of Inc. Magazine contacted me to talk about the growth of videos as a sales tool.  I wasn't really sure what the article's angle, but spoke from our experience in working with clients on videos that explain their products.  The article is now online and in the print magazine.

My big points came out (mostly accurately) as:

• It's not about how something works, it's why anyone should care about
• The script is really important, write it first
• Keep it short

The article also profiles the video experiences of iPhone app company Smule, Kiva Systems and has a mention of our friends at Wistia.  Check it out.

View With Comments

Common Craft in Newsweek

There a nice little blurb about Common Craft by Nick Summers in the June 1 edition of Newsweek - it's the one with Iranian President Mahmoud Ahmedinejad on the cover.

It's so exciting to see my hand in mainstream media. :) Read the article here.

View With Comments

Editors in Brief: Common Craft Article in Seattle Magazine

A few months ago, we spent an afternoon with Jamie Friddle, a writer for Seattle Magazine, who was putting together a story on Common Craft. We were so excited. A few weeks later a photographer came to take pictures.

As Sachi will tell you, the process added a layer of anxiety to her day over the next few months. What would the article say? What photos would they use? I'm happy to report that the anxiety was all for naught. The 4 page feature appears in the May 2009 issue of Seattle Magazine and we love it. Jamie's writing captured, in a compelling and interesting way, what we're all about.

Read the article.

 

 

View With Comments