What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Chat Room Saves Florida Women

local6.com - News - Internet Chat Room Saves Fla. Woman's Life

A Bradenton, Fla., woman who suffered a severe asthma attack and was unable to reach a phone was saved after someone in her online chat room responded to her plea for help, according to a Local 6 News report.

Curiously, they show a picture of the woman on the site talking on the phone. Whaaa? Why isn't she at a computer?