I am not an easy man to please. And explaining how Redfin works isn't easy either.

But this is what Common Craft has done, and quite beautifully, with breathtaking speed, and on budget. Rather than just re-hashing our own marketing materials, Sachi and Lee interviewed our agents and our customers to break the actual Redfin experience down into its parts and then build it back up into a whole that is more simple and straightforward than anything we had managed to say about ourselves in our two years of offering this service.

Where every other marketing or Internet service tried to make us sound or act like everyone else, Common Craft's home-made appeal, brilliant graphics and personable narration expressed something essential about what Redfin wants to mean to people.

As a result, Lee and Sachi have really changed how we think about ourselves -- which is what all true art does -- and made a huge difference in our business too: thousands of people watch the video every month, and we've seen an increased likelihood (big-time) among visitors to our site to do business with us, which we attribute to their work.

We really could not be more thankful or happy. If anyone is considering working with Common Craft, he or she should contact me at glenn (dot) kelman (at) redfin.com.

Glenn Kelman, CEO, Redfin