This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Daniel Sevitt on The 3 Types of Online Video for Business

Daniel Sevitt of EyeView wrote a great article on ReelSEO.com called "The Three Types of Online Video for Business." The article deserves a full read, but I was struck by this simple diagram that illustrates the types of videos and their expected outcomes.

Image courtesy of EyeView