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We can help you become an explanation specialist.

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Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

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Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Jake Takes on American Airlines

I love this kind of thing- the little guy does what he can to take on a big company. Jake is a loyal customer (platinum member) of American Airlines, but got dissed recently over a $50 mix-up that was their fault and got insulted at the same time.

So, he's written a letter to the company explaining the circumstances and counting (literally, by the second, on his site) how long it takes to get an reply/apology from the company. Will they reply? Does it matter that he's blogging it all? It'll be interesting to watch. Oh, and he's having a contest for anyone who wants to guess. GO Jake!