What We Do:
We can help you become an explanation specialist.
Common Craft Membership
Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:
Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.
We Wrote the Book on Explanation
Need a Video for Your Product?
The Explainer Network
Our network of talented independent producers is ready to help you create an animated video that explains your product or service. Contact them for pricing and details.
Face it. Too many people say WHAT NOW? when you tell your story because it’s confusing or disposable. Our Crack team of Attention Scientists is here to explain EXACTLY! what you do. We transform geekery and lingo into a story that your audience will understand.
Our process delivers a custom Explainer Video that will not only explain what's important but also add value to your brand. We believe in true collaboration where you end up with real results that help build your business while having fun along the way.
Your idea is the star of the show at Splainers. Our dedicated team of writers, artists and content strategists build videos that get results. Clients include PepsiCo, Adobe, Microsoft, ASPCA, NFL's USA Football and the Government of Canada.
Working with Explainers - An FAQ
The Common Craft Explainer Network is a group of talented video producers who work with you to create short videos that explain your product or service. More info below...
What is an Explainer?
An explainer is a person or organization that specializes in making complex ideas easy to understand. The Explainer Network is a group of companies that use short, animated videos to explain the products, services and ideas for people like you.
How would I use a video explanation?
Most people use video explanations on websites and video sharing sites like YouTube. These videos are often aimed at introducing a product or service to the world in a fun, interesting and understandable way. Imagine a video on your home page that helps visitors “get” what you do. Video explanations are also used for presentations, training and classrooms.
What formats are available?
Explainer Network members specialize in animated videos. This is because animation provides a unique opportunity to use visuals, symbolism and metaphors that help with explanations. Some members do provide a variety of video services, including high-end commercials.
How long does it take to make a video?
The videos may look simple, but require significant time and effort to be effective. Explainer Network members take the time to understand your goals and find creative ways to explain your product or service. Projects usually take 3-8 weeks to complete, contact them about current availability.
How much do videos cost?
Prices for videos vary and depend on a number of factors such as length and format. Some Explainer Network members list their general budget range above. Contact members for quotes.
Do these producers work for Common Craft?
No, the members of the Explainer Network are independent producers.
Do these producers make videos in Common Craft Style?
You may have visited the Explainer Network after watching a Common Craft video. Videos by Explainer Network members have the same spirit and goals of a Common Craft video, but come with a range of creative touches and styles. Feel free to browse each of their portfolios and contact those who may best fit your needs.
Can my company become a part of the Explainer Network?
If you’re interested, please contact Common Craft.