What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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Common Craft Custom Videos

Need a Custom Explainer Video? Contact Us.

What is an Explainer?

An explainer is a person or organization that specializes in making complex ideas easy to understand. Often this work is accomplished with short, animated educational videos. 

How would I use an explainer video?

Most people use video explanations on websites and video sharing sites like YouTube.  These videos are often aimed at introducing a product or service to the world in a fun, interesting and understandable way. Imagine a video on your home page that helps visitors “get” what you do.  Video explanations are also used for presentations, training and classrooms.

How long does it take to make an explainer video?

Explainer videos may look simple, but require significant time and effort to be effective.  Producers of explainer videos members take the time to understand your goals and find creative ways to explain your product or service.  Projects often take 3-8 weeks to complete, but each project is evaluated independently.

How much do explainer videos cost?

Prices for videos vary and depend on a number of factors such as length and format. Most cost over $1000 per minute of animated video. 

Can I Get a Common Craft Style Video?


How does it work?

Contact us and we'll get you started. 

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