What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Off to the Online Community Unconference

I'm heading down to the Silicon Valley for the Online Community Unconference put on by my friends at Forum One.  If you're unfamiliar with an unconference, check out this wikipedia entry.  Basically it's a great way to get people together without all the baggage (and costs) of a "conference."

I've signed up to lead a session on "New Community Planning" as I often find myself in the position to help plan a community-oriented sites.  I'm not leading it because I have the answers - I'm leading it because I think there is a need for people in positions like mine to learn from one another.  There will be a ton of very informed people at the unconference and I hope that we can use the time to gather some consensus on what should go into a "community plan".  I'll report back here with what the session produces.