http://commoncraft.com/blog-categories/surveys The taxonomy view with a depth of 0. en http://commoncraft.com/archives/000313.html <p><a href="http://www.marketingprofs.com/3/bhaskaran1.asp" title="How to Effectively Conduct an Online Survey">How to Effectively Conduct an Online Survey</a></p> <p>Good stuff from Marketing Profs...</p> <blockquote><p>First and foremost, you need to decide what the objectives of the study are. Ensure that you can phrase these objectives as questions or measurements. If you can’t, you are better off looking at other means of gathering data, like focus groups and other qualitative methods. Online surveys tend to focus more on quantitative data collection. </p></blockquote> <p>Via: <a href="http://www.marketingwonk.com">MarketingWonk.com</a> formerly Up2Speed (amuzing story about why <a href="http://www.marketingwonk.com/archives/2003/09/08/we_screwed_the_pooch_up2speed_changes_name_to_marketingwonk/">here</a>.)</p> http://commoncraft.com/archives/000313.html#comments best practices surveys Tue, 09 Sep 2003 17:43:41 -0400 leelefever 98 at http://commoncraft.com