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 <title>legal</title>
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<item>
 <title>Potential Confusion Avoided - rPath Video</title>
 <link>http://commoncraft.com/potential-confusion-avoided-rpath-video</link>
 <description>&lt;p&gt;Yesterday, we posted about a video by a company called rPath with the title &quot;Cloud Computing in Plain English.&quot; &lt;a href=&quot;http://www.commoncraft.com/help-common-craft-reduce-confusion-rpaths-cloud-computing-video&quot;&gt;Read about it here&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;The blog post came as a result of our unsuccessful efforts over six months to illustrate to rPath that their video, because of the combination of the &quot;in Plain English&quot; title and use of paper-cut outs on a whiteboard, was a source of confusion for Common Craft customers. Because rPath insisted on using legal means to communicate their stance, we chose to take a different route that didn&#039;t involve lawyers.&amp;nbsp; We simply asked our fans to help us reduce confusion.&lt;/p&gt;
&lt;p&gt;Over the course of the last 24 hours, we&#039;ve learned a lot. First, let me say that we couldn&#039;t have imagined the level of your response. We are very lucky to have people around us who feel passionately about helping us protect our brand. Within a couple of hours of the blog post, the message to rPath was clear and as you&#039;ll see below, we have reached a resolution.&amp;nbsp; We thank you.&lt;/p&gt;
&lt;p&gt;Along the way we learned that it is possible to mobilize a community to seek a better outcome. However, it comes with risks. We have no control over what is said and it&#039;s impossible to put the genie back in the bottle. We are big fans of civility and reason and there is a chance for these kinds of campaigns to diverge from our strongly held values. We&#039;ve learned to tread lightly.&lt;/p&gt;
&lt;p&gt;Yesterday afternoon I received a note from Jake Sorofman, rPath&#039;s VP of Marketing and someone who was involved in creating the video.&amp;nbsp; Jake&#039;s side of the story is that he was never aware of Common Craft or the &quot;in Plain English&quot; series of videos when the video was created. I will take Jake at his word and assume this is the case.&amp;nbsp; For months, we were dealing with another VP, who made it clear a simple solution would not work. Today, Jake and I have discussed it and we both agree that this issue could have been avoided, had we been able to communicate with him early on.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Jake has agreed to change the title of the video on YouTube and display a link to commoncraft.com on the YouTube page.&amp;nbsp; The video itself, which contains a watermark with the &quot;in Plain English&quot; title &lt;a href=&quot;http://www.youtube.com/watch?v=XdBd14rjcs0&quot;&gt;will remain online&lt;/a&gt;.&amp;nbsp; We think this is a reasonable way to resolve the issue and avoid future confusion. Thank you, Jake.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.youtube.com/watch?v=XdBd14rjcs0&quot;&gt;&lt;img src=&quot;http://farm3.static.flickr.com/2566/3699022748_feddb03e3d_o.jpg&quot; alt=&quot;&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;I&#039;m happy that we were able to resolve this reasonably and without lawyers. Thanks you for all your support! Cheers.&lt;/p&gt;
</description>
 <comments>http://commoncraft.com/potential-confusion-avoided-rpath-video#comments</comments>
 <category domain="http://commoncraft.com/blog-categories/business">business</category>
 <category domain="http://commoncraft.com/blog/help-request">help request</category>
 <category domain="http://commoncraft.com/blog-categories/legal">legal</category>
 <category domain="http://commoncraft.com/blog-categories/ourwork">ourwork</category>
 <category domain="http://commoncraft.com/blog-categories/video">video</category>
 <pubDate>Tue, 07 Jul 2009 18:47:27 +0000</pubDate>
 <dc:creator>leelefever</dc:creator>
 <guid isPermaLink="false">7133 at http://commoncraft.com</guid>
</item>
<item>
 <title>Potential Confusion Avoided - rPath Video</title>
 <link>http://commoncraft.com/potential-confusion-avoided-rpath-video</link>
 <description>&lt;p&gt;Yesterday, we posted about a video by a company called rPath with the title &quot;Cloud Computing in Plain English.&quot; &lt;a href=&quot;http://www.commoncraft.com/help-common-craft-reduce-confusion-rpaths-cloud-computing-video&quot;&gt;Read about it here&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;The blog post came as a result of our unsuccessful efforts over six months to illustrate to rPath that their video, because of the combination of the &quot;in Plain English&quot; title and use of paper-cut outs on a whiteboard, was a source of confusion for Common Craft customers. Because rPath insisted on using legal means to communicate their stance, we chose to take a different route that didn&#039;t involve lawyers.&amp;nbsp; We simply asked our fans to help us reduce confusion.&lt;/p&gt;
&lt;p&gt;Over the course of the last 24 hours, we&#039;ve learned a lot. First, let me say that we couldn&#039;t have imagined the level of your response. We are very lucky to have people around us who feel passionately about helping us protect our brand. Within a couple of hours of the blog post, the message to rPath was clear and as you&#039;ll see below, we have reached a resolution.&amp;nbsp; We thank you.&lt;/p&gt;
&lt;p&gt;Along the way we learned that it is possible to mobilize a community to seek a better outcome. However, it comes with risks. We have no control over what is said and it&#039;s impossible to put the genie back in the bottle. We are big fans of civility and reason and there is a chance for these kinds of campaigns to diverge from our strongly held values. We&#039;ve learned to tread lightly.&lt;/p&gt;
&lt;p&gt;Yesterday afternoon I received a note from Jake Sorofman, rPath&#039;s VP of Marketing and someone who was involved in creating the video.&amp;nbsp; Jake&#039;s side of the story is that he was never aware of Common Craft or the &quot;in Plain English&quot; series of videos when the video was created. I will take Jake at his word and assume this is the case.&amp;nbsp; For months, we were dealing with another VP, who made it clear a simple solution would not work. Today, Jake and I have discussed it and we both agree that this issue could have been avoided, had we been able to communicate with him early on.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Jake has agreed to change the title of the video on YouTube and display a link to commoncraft.com on the YouTube page.&amp;nbsp; The video itself, which contains a watermark with the &quot;in Plain English&quot; title &lt;a href=&quot;http://www.youtube.com/watch?v=XdBd14rjcs0&quot;&gt;will remain online&lt;/a&gt;.&amp;nbsp; We think this is a reasonable way to resolve the issue and avoid future confusion. Thank you, Jake.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.youtube.com/watch?v=XdBd14rjcs0&quot;&gt;&lt;img src=&quot;http://farm3.static.flickr.com/2566/3699022748_feddb03e3d_o.jpg&quot; alt=&quot;&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;I&#039;m happy that we were able to resolve this reasonably and without lawyers. Thanks you for all your support! Cheers.&lt;/p&gt;
</description>
 <comments>http://commoncraft.com/potential-confusion-avoided-rpath-video#comments</comments>
 <category domain="http://commoncraft.com/blog-categories/business">business</category>
 <category domain="http://commoncraft.com/blog/help-request">help request</category>
 <category domain="http://commoncraft.com/blog-categories/legal">legal</category>
 <category domain="http://commoncraft.com/blog-categories/ourwork">ourwork</category>
 <category domain="http://commoncraft.com/blog-categories/video">video</category>
 <pubDate>Tue, 07 Jul 2009 18:47:27 +0000</pubDate>
 <dc:creator>leelefever</dc:creator>
 <guid isPermaLink="false">7133 at http://commoncraft.com</guid>
</item>
<item>
 <title>Potential Confusion Avoided - rPath Video</title>
 <link>http://commoncraft.com/potential-confusion-avoided-rpath-video</link>
 <description>&lt;p&gt;Yesterday, we posted about a video by a company called rPath with the title &quot;Cloud Computing in Plain English.&quot; &lt;a href=&quot;http://www.commoncraft.com/help-common-craft-reduce-confusion-rpaths-cloud-computing-video&quot;&gt;Read about it here&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;The blog post came as a result of our unsuccessful efforts over six months to illustrate to rPath that their video, because of the combination of the &quot;in Plain English&quot; title and use of paper-cut outs on a whiteboard, was a source of confusion for Common Craft customers. Because rPath insisted on using legal means to communicate their stance, we chose to take a different route that didn&#039;t involve lawyers.&amp;nbsp; We simply asked our fans to help us reduce confusion.&lt;/p&gt;
&lt;p&gt;Over the course of the last 24 hours, we&#039;ve learned a lot. First, let me say that we couldn&#039;t have imagined the level of your response. We are very lucky to have people around us who feel passionately about helping us protect our brand. Within a couple of hours of the blog post, the message to rPath was clear and as you&#039;ll see below, we have reached a resolution.&amp;nbsp; We thank you.&lt;/p&gt;
&lt;p&gt;Along the way we learned that it is possible to mobilize a community to seek a better outcome. However, it comes with risks. We have no control over what is said and it&#039;s impossible to put the genie back in the bottle. We are big fans of civility and reason and there is a chance for these kinds of campaigns to diverge from our strongly held values. We&#039;ve learned to tread lightly.&lt;/p&gt;
&lt;p&gt;Yesterday afternoon I received a note from Jake Sorofman, rPath&#039;s VP of Marketing and someone who was involved in creating the video.&amp;nbsp; Jake&#039;s side of the story is that he was never aware of Common Craft or the &quot;in Plain English&quot; series of videos when the video was created. I will take Jake at his word and assume this is the case.&amp;nbsp; For months, we were dealing with another VP, who made it clear a simple solution would not work. Today, Jake and I have discussed it and we both agree that this issue could have been avoided, had we been able to communicate with him early on.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Jake has agreed to change the title of the video on YouTube and display a link to commoncraft.com on the YouTube page.&amp;nbsp; The video itself, which contains a watermark with the &quot;in Plain English&quot; title &lt;a href=&quot;http://www.youtube.com/watch?v=XdBd14rjcs0&quot;&gt;will remain online&lt;/a&gt;.&amp;nbsp; We think this is a reasonable way to resolve the issue and avoid future confusion. Thank you, Jake.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.youtube.com/watch?v=XdBd14rjcs0&quot;&gt;&lt;img src=&quot;http://farm3.static.flickr.com/2566/3699022748_feddb03e3d_o.jpg&quot; alt=&quot;&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;I&#039;m happy that we were able to resolve this reasonably and without lawyers. Thanks you for all your support! Cheers.&lt;/p&gt;
</description>
 <comments>http://commoncraft.com/potential-confusion-avoided-rpath-video#comments</comments>
 <category domain="http://commoncraft.com/blog-categories/business">business</category>
 <category domain="http://commoncraft.com/blog/help-request">help request</category>
 <category domain="http://commoncraft.com/blog-categories/legal">legal</category>
 <category domain="http://commoncraft.com/blog-categories/ourwork">ourwork</category>
 <category domain="http://commoncraft.com/blog-categories/video">video</category>
 <pubDate>Tue, 07 Jul 2009 18:47:27 +0000</pubDate>
 <dc:creator>leelefever</dc:creator>
 <guid isPermaLink="false">7133 at http://commoncraft.com</guid>
</item>
<item>
 <title>Potential Confusion Avoided - rPath Video</title>
 <link>http://commoncraft.com/potential-confusion-avoided-rpath-video</link>
 <description>&lt;p&gt;Yesterday, we posted about a video by a company called rPath with the title &quot;Cloud Computing in Plain English.&quot; &lt;a href=&quot;http://www.commoncraft.com/help-common-craft-reduce-confusion-rpaths-cloud-computing-video&quot;&gt;Read about it here&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;The blog post came as a result of our unsuccessful efforts over six months to illustrate to rPath that their video, because of the combination of the &quot;in Plain English&quot; title and use of paper-cut outs on a whiteboard, was a source of confusion for Common Craft customers. Because rPath insisted on using legal means to communicate their stance, we chose to take a different route that didn&#039;t involve lawyers.&amp;nbsp; We simply asked our fans to help us reduce confusion.&lt;/p&gt;
&lt;p&gt;Over the course of the last 24 hours, we&#039;ve learned a lot. First, let me say that we couldn&#039;t have imagined the level of your response. We are very lucky to have people around us who feel passionately about helping us protect our brand. Within a couple of hours of the blog post, the message to rPath was clear and as you&#039;ll see below, we have reached a resolution.&amp;nbsp; We thank you.&lt;/p&gt;
&lt;p&gt;Along the way we learned that it is possible to mobilize a community to seek a better outcome. However, it comes with risks. We have no control over what is said and it&#039;s impossible to put the genie back in the bottle. We are big fans of civility and reason and there is a chance for these kinds of campaigns to diverge from our strongly held values. We&#039;ve learned to tread lightly.&lt;/p&gt;
&lt;p&gt;Yesterday afternoon I received a note from Jake Sorofman, rPath&#039;s VP of Marketing and someone who was involved in creating the video.&amp;nbsp; Jake&#039;s side of the story is that he was never aware of Common Craft or the &quot;in Plain English&quot; series of videos when the video was created. I will take Jake at his word and assume this is the case.&amp;nbsp; For months, we were dealing with another VP, who made it clear a simple solution would not work. Today, Jake and I have discussed it and we both agree that this issue could have been avoided, had we been able to communicate with him early on.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Jake has agreed to change the title of the video on YouTube and display a link to commoncraft.com on the YouTube page.&amp;nbsp; The video itself, which contains a watermark with the &quot;in Plain English&quot; title &lt;a href=&quot;http://www.youtube.com/watch?v=XdBd14rjcs0&quot;&gt;will remain online&lt;/a&gt;.&amp;nbsp; We think this is a reasonable way to resolve the issue and avoid future confusion. Thank you, Jake.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.youtube.com/watch?v=XdBd14rjcs0&quot;&gt;&lt;img src=&quot;http://farm3.static.flickr.com/2566/3699022748_feddb03e3d_o.jpg&quot; alt=&quot;&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;I&#039;m happy that we were able to resolve this reasonably and without lawyers. Thanks you for all your support! Cheers.&lt;/p&gt;
</description>
 <comments>http://commoncraft.com/potential-confusion-avoided-rpath-video#comments</comments>
 <category domain="http://commoncraft.com/blog-categories/business">business</category>
 <category domain="http://commoncraft.com/blog/help-request">help request</category>
 <category domain="http://commoncraft.com/blog-categories/legal">legal</category>
 <category domain="http://commoncraft.com/blog-categories/ourwork">ourwork</category>
 <category domain="http://commoncraft.com/blog-categories/video">video</category>
 <pubDate>Tue, 07 Jul 2009 18:47:27 +0000</pubDate>
 <dc:creator>leelefever</dc:creator>
 <guid isPermaLink="false">7133 at http://commoncraft.com</guid>
</item>
<item>
 <title>Potential Confusion Avoided - rPath Video</title>
 <link>http://commoncraft.com/potential-confusion-avoided-rpath-video</link>
 <description>&lt;p&gt;Yesterday, we posted about a video by a company called rPath with the title &quot;Cloud Computing in Plain English.&quot; &lt;a href=&quot;http://www.commoncraft.com/help-common-craft-reduce-confusion-rpaths-cloud-computing-video&quot;&gt;Read about it here&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;The blog post came as a result of our unsuccessful efforts over six months to illustrate to rPath that their video, because of the combination of the &quot;in Plain English&quot; title and use of paper-cut outs on a whiteboard, was a source of confusion for Common Craft customers. Because rPath insisted on using legal means to communicate their stance, we chose to take a different route that didn&#039;t involve lawyers.&amp;nbsp; We simply asked our fans to help us reduce confusion.&lt;/p&gt;
&lt;p&gt;Over the course of the last 24 hours, we&#039;ve learned a lot. First, let me say that we couldn&#039;t have imagined the level of your response. We are very lucky to have people around us who feel passionately about helping us protect our brand. Within a couple of hours of the blog post, the message to rPath was clear and as you&#039;ll see below, we have reached a resolution.&amp;nbsp; We thank you.&lt;/p&gt;
&lt;p&gt;Along the way we learned that it is possible to mobilize a community to seek a better outcome. However, it comes with risks. We have no control over what is said and it&#039;s impossible to put the genie back in the bottle. We are big fans of civility and reason and there is a chance for these kinds of campaigns to diverge from our strongly held values. We&#039;ve learned to tread lightly.&lt;/p&gt;
&lt;p&gt;Yesterday afternoon I received a note from Jake Sorofman, rPath&#039;s VP of Marketing and someone who was involved in creating the video.&amp;nbsp; Jake&#039;s side of the story is that he was never aware of Common Craft or the &quot;in Plain English&quot; series of videos when the video was created. I will take Jake at his word and assume this is the case.&amp;nbsp; For months, we were dealing with another VP, who made it clear a simple solution would not work. Today, Jake and I have discussed it and we both agree that this issue could have been avoided, had we been able to communicate with him early on.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Jake has agreed to change the title of the video on YouTube and display a link to commoncraft.com on the YouTube page.&amp;nbsp; The video itself, which contains a watermark with the &quot;in Plain English&quot; title &lt;a href=&quot;http://www.youtube.com/watch?v=XdBd14rjcs0&quot;&gt;will remain online&lt;/a&gt;.&amp;nbsp; We think this is a reasonable way to resolve the issue and avoid future confusion. Thank you, Jake.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.youtube.com/watch?v=XdBd14rjcs0&quot;&gt;&lt;img src=&quot;http://farm3.static.flickr.com/2566/3699022748_feddb03e3d_o.jpg&quot; alt=&quot;&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;I&#039;m happy that we were able to resolve this reasonably and without lawyers. Thanks you for all your support! Cheers.&lt;/p&gt;
</description>
 <comments>http://commoncraft.com/potential-confusion-avoided-rpath-video#comments</comments>
 <category domain="http://commoncraft.com/blog-categories/business">business</category>
 <category domain="http://commoncraft.com/blog/help-request">help request</category>
 <category domain="http://commoncraft.com/blog-categories/legal">legal</category>
 <category domain="http://commoncraft.com/blog-categories/ourwork">ourwork</category>
 <category domain="http://commoncraft.com/blog-categories/video">video</category>
 <pubDate>Tue, 07 Jul 2009 18:47:27 +0000</pubDate>
 <dc:creator>leelefever</dc:creator>
 <guid isPermaLink="false">7133 at http://commoncraft.com</guid>
</item>
<item>
 <title>Potential Confusion Avoided - rPath Video</title>
 <link>http://commoncraft.com/potential-confusion-avoided-rpath-video</link>
 <description>&lt;p&gt;Yesterday, we posted about a video by a company called rPath with the title &quot;Cloud Computing in Plain English.&quot; &lt;a href=&quot;http://www.commoncraft.com/help-common-craft-reduce-confusion-rpaths-cloud-computing-video&quot;&gt;Read about it here&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;The blog post came as a result of our unsuccessful efforts over six months to illustrate to rPath that their video, because of the combination of the &quot;in Plain English&quot; title and use of paper-cut outs on a whiteboard, was a source of confusion for Common Craft customers. Because rPath insisted on using legal means to communicate their stance, we chose to take a different route that didn&#039;t involve lawyers.&amp;nbsp; We simply asked our fans to help us reduce confusion.&lt;/p&gt;
&lt;p&gt;Over the course of the last 24 hours, we&#039;ve learned a lot. First, let me say that we couldn&#039;t have imagined the level of your response. We are very lucky to have people around us who feel passionately about helping us protect our brand. Within a couple of hours of the blog post, the message to rPath was clear and as you&#039;ll see below, we have reached a resolution.&amp;nbsp; We thank you.&lt;/p&gt;
&lt;p&gt;Along the way we learned that it is possible to mobilize a community to seek a better outcome. However, it comes with risks. We have no control over what is said and it&#039;s impossible to put the genie back in the bottle. We are big fans of civility and reason and there is a chance for these kinds of campaigns to diverge from our strongly held values. We&#039;ve learned to tread lightly.&lt;/p&gt;
&lt;p&gt;Yesterday afternoon I received a note from Jake Sorofman, rPath&#039;s VP of Marketing and someone who was involved in creating the video.&amp;nbsp; Jake&#039;s side of the story is that he was never aware of Common Craft or the &quot;in Plain English&quot; series of videos when the video was created. I will take Jake at his word and assume this is the case.&amp;nbsp; For months, we were dealing with another VP, who made it clear a simple solution would not work. Today, Jake and I have discussed it and we both agree that this issue could have been avoided, had we been able to communicate with him early on.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Jake has agreed to change the title of the video on YouTube and display a link to commoncraft.com on the YouTube page.&amp;nbsp; The video itself, which contains a watermark with the &quot;in Plain English&quot; title &lt;a href=&quot;http://www.youtube.com/watch?v=XdBd14rjcs0&quot;&gt;will remain online&lt;/a&gt;.&amp;nbsp; We think this is a reasonable way to resolve the issue and avoid future confusion. Thank you, Jake.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.youtube.com/watch?v=XdBd14rjcs0&quot;&gt;&lt;img src=&quot;http://farm3.static.flickr.com/2566/3699022748_feddb03e3d_o.jpg&quot; alt=&quot;&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;I&#039;m happy that we were able to resolve this reasonably and without lawyers. Thanks you for all your support! Cheers.&lt;/p&gt;
</description>
 <comments>http://commoncraft.com/potential-confusion-avoided-rpath-video#comments</comments>
 <category domain="http://commoncraft.com/blog-categories/business">business</category>
 <category domain="http://commoncraft.com/blog/help-request">help request</category>
 <category domain="http://commoncraft.com/blog-categories/legal">legal</category>
 <category domain="http://commoncraft.com/blog-categories/ourwork">ourwork</category>
 <category domain="http://commoncraft.com/blog-categories/video">video</category>
 <pubDate>Tue, 07 Jul 2009 18:47:27 +0000</pubDate>
 <dc:creator>leelefever</dc:creator>
 <guid isPermaLink="false">7133 at http://commoncraft.com</guid>
</item>
<item>
 <title>Potential Confusion Avoided - rPath Video</title>
 <link>http://commoncraft.com/potential-confusion-avoided-rpath-video</link>
 <description>&lt;p&gt;Yesterday, we posted about a video by a company called rPath with the title &quot;Cloud Computing in Plain English.&quot; &lt;a href=&quot;http://www.commoncraft.com/help-common-craft-reduce-confusion-rpaths-cloud-computing-video&quot;&gt;Read about it here&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;The blog post came as a result of our unsuccessful efforts over six months to illustrate to rPath that their video, because of the combination of the &quot;in Plain English&quot; title and use of paper-cut outs on a whiteboard, was a source of confusion for Common Craft customers. Because rPath insisted on using legal means to communicate their stance, we chose to take a different route that didn&#039;t involve lawyers.&amp;nbsp; We simply asked our fans to help us reduce confusion.&lt;/p&gt;
&lt;p&gt;Over the course of the last 24 hours, we&#039;ve learned a lot. First, let me say that we couldn&#039;t have imagined the level of your response. We are very lucky to have people around us who feel passionately about helping us protect our brand. Within a couple of hours of the blog post, the message to rPath was clear and as you&#039;ll see below, we have reached a resolution.&amp;nbsp; We thank you.&lt;/p&gt;
&lt;p&gt;Along the way we learned that it is possible to mobilize a community to seek a better outcome. However, it comes with risks. We have no control over what is said and it&#039;s impossible to put the genie back in the bottle. We are big fans of civility and reason and there is a chance for these kinds of campaigns to diverge from our strongly held values. We&#039;ve learned to tread lightly.&lt;/p&gt;
&lt;p&gt;Yesterday afternoon I received a note from Jake Sorofman, rPath&#039;s VP of Marketing and someone who was involved in creating the video.&amp;nbsp; Jake&#039;s side of the story is that he was never aware of Common Craft or the &quot;in Plain English&quot; series of videos when the video was created. I will take Jake at his word and assume this is the case.&amp;nbsp; For months, we were dealing with another VP, who made it clear a simple solution would not work. Today, Jake and I have discussed it and we both agree that this issue could have been avoided, had we been able to communicate with him early on.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Jake has agreed to change the title of the video on YouTube and display a link to commoncraft.com on the YouTube page.&amp;nbsp; The video itself, which contains a watermark with the &quot;in Plain English&quot; title &lt;a href=&quot;http://www.youtube.com/watch?v=XdBd14rjcs0&quot;&gt;will remain online&lt;/a&gt;.&amp;nbsp; We think this is a reasonable way to resolve the issue and avoid future confusion. Thank you, Jake.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.youtube.com/watch?v=XdBd14rjcs0&quot;&gt;&lt;img src=&quot;http://farm3.static.flickr.com/2566/3699022748_feddb03e3d_o.jpg&quot; alt=&quot;&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;I&#039;m happy that we were able to resolve this reasonably and without lawyers. Thanks you for all your support! Cheers.&lt;/p&gt;
</description>
 <comments>http://commoncraft.com/potential-confusion-avoided-rpath-video#comments</comments>
 <category domain="http://commoncraft.com/blog-categories/business">business</category>
 <category domain="http://commoncraft.com/blog/help-request">help request</category>
 <category domain="http://commoncraft.com/blog-categories/legal">legal</category>
 <category domain="http://commoncraft.com/blog-categories/ourwork">ourwork</category>
 <category domain="http://commoncraft.com/blog-categories/video">video</category>
 <pubDate>Tue, 07 Jul 2009 18:47:27 +0000</pubDate>
 <dc:creator>leelefever</dc:creator>
 <guid isPermaLink="false">7133 at http://commoncraft.com</guid>
</item>
<item>
 <title>Potential Confusion Avoided - rPath Video</title>
 <link>http://commoncraft.com/potential-confusion-avoided-rpath-video</link>
 <description>&lt;p&gt;Yesterday, we posted about a video by a company called rPath with the title &quot;Cloud Computing in Plain English.&quot; &lt;a href=&quot;http://www.commoncraft.com/help-common-craft-reduce-confusion-rpaths-cloud-computing-video&quot;&gt;Read about it here&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;The blog post came as a result of our unsuccessful efforts over six months to illustrate to rPath that their video, because of the combination of the &quot;in Plain English&quot; title and use of paper-cut outs on a whiteboard, was a source of confusion for Common Craft customers. Because rPath insisted on using legal means to communicate their stance, we chose to take a different route that didn&#039;t involve lawyers.&amp;nbsp; We simply asked our fans to help us reduce confusion.&lt;/p&gt;
&lt;p&gt;Over the course of the last 24 hours, we&#039;ve learned a lot. First, let me say that we couldn&#039;t have imagined the level of your response. We are very lucky to have people around us who feel passionately about helping us protect our brand. Within a couple of hours of the blog post, the message to rPath was clear and as you&#039;ll see below, we have reached a resolution.&amp;nbsp; We thank you.&lt;/p&gt;
&lt;p&gt;Along the way we learned that it is possible to mobilize a community to seek a better outcome. However, it comes with risks. We have no control over what is said and it&#039;s impossible to put the genie back in the bottle. We are big fans of civility and reason and there is a chance for these kinds of campaigns to diverge from our strongly held values. We&#039;ve learned to tread lightly.&lt;/p&gt;
&lt;p&gt;Yesterday afternoon I received a note from Jake Sorofman, rPath&#039;s VP of Marketing and someone who was involved in creating the video.&amp;nbsp; Jake&#039;s side of the story is that he was never aware of Common Craft or the &quot;in Plain English&quot; series of videos when the video was created. I will take Jake at his word and assume this is the case.&amp;nbsp; For months, we were dealing with another VP, who made it clear a simple solution would not work. Today, Jake and I have discussed it and we both agree that this issue could have been avoided, had we been able to communicate with him early on.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Jake has agreed to change the title of the video on YouTube and display a link to commoncraft.com on the YouTube page.&amp;nbsp; The video itself, which contains a watermark with the &quot;in Plain English&quot; title &lt;a href=&quot;http://www.youtube.com/watch?v=XdBd14rjcs0&quot;&gt;will remain online&lt;/a&gt;.&amp;nbsp; We think this is a reasonable way to resolve the issue and avoid future confusion. Thank you, Jake.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.youtube.com/watch?v=XdBd14rjcs0&quot;&gt;&lt;img src=&quot;http://farm3.static.flickr.com/2566/3699022748_feddb03e3d_o.jpg&quot; alt=&quot;&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;I&#039;m happy that we were able to resolve this reasonably and without lawyers. Thanks you for all your support! Cheers.&lt;/p&gt;
</description>
 <comments>http://commoncraft.com/potential-confusion-avoided-rpath-video#comments</comments>
 <category domain="http://commoncraft.com/blog-categories/business">business</category>
 <category domain="http://commoncraft.com/blog/help-request">help request</category>
 <category domain="http://commoncraft.com/blog-categories/legal">legal</category>
 <category domain="http://commoncraft.com/blog-categories/ourwork">ourwork</category>
 <category domain="http://commoncraft.com/blog-categories/video">video</category>
 <pubDate>Tue, 07 Jul 2009 18:47:27 +0000</pubDate>
 <dc:creator>leelefever</dc:creator>
 <guid isPermaLink="false">7133 at http://commoncraft.com</guid>
</item>
<item>
 <title>Potential Confusion Avoided - rPath Video</title>
 <link>http://commoncraft.com/potential-confusion-avoided-rpath-video</link>
 <description>&lt;p&gt;Yesterday, we posted about a video by a company called rPath with the title &quot;Cloud Computing in Plain English.&quot; &lt;a href=&quot;http://www.commoncraft.com/help-common-craft-reduce-confusion-rpaths-cloud-computing-video&quot;&gt;Read about it here&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;The blog post came as a result of our unsuccessful efforts over six months to illustrate to rPath that their video, because of the combination of the &quot;in Plain English&quot; title and use of paper-cut outs on a whiteboard, was a source of confusion for Common Craft customers. Because rPath insisted on using legal means to communicate their stance, we chose to take a different route that didn&#039;t involve lawyers.&amp;nbsp; We simply asked our fans to help us reduce confusion.&lt;/p&gt;
&lt;p&gt;Over the course of the last 24 hours, we&#039;ve learned a lot. First, let me say that we couldn&#039;t have imagined the level of your response. We are very lucky to have people around us who feel passionately about helping us protect our brand. Within a couple of hours of the blog post, the message to rPath was clear and as you&#039;ll see below, we have reached a resolution.&amp;nbsp; We thank you.&lt;/p&gt;
&lt;p&gt;Along the way we learned that it is possible to mobilize a community to seek a better outcome. However, it comes with risks. We have no control over what is said and it&#039;s impossible to put the genie back in the bottle. We are big fans of civility and reason and there is a chance for these kinds of campaigns to diverge from our strongly held values. We&#039;ve learned to tread lightly.&lt;/p&gt;
&lt;p&gt;Yesterday afternoon I received a note from Jake Sorofman, rPath&#039;s VP of Marketing and someone who was involved in creating the video.&amp;nbsp; Jake&#039;s side of the story is that he was never aware of Common Craft or the &quot;in Plain English&quot; series of videos when the video was created. I will take Jake at his word and assume this is the case.&amp;nbsp; For months, we were dealing with another VP, who made it clear a simple solution would not work. Today, Jake and I have discussed it and we both agree that this issue could have been avoided, had we been able to communicate with him early on.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Jake has agreed to change the title of the video on YouTube and display a link to commoncraft.com on the YouTube page.&amp;nbsp; The video itself, which contains a watermark with the &quot;in Plain English&quot; title &lt;a href=&quot;http://www.youtube.com/watch?v=XdBd14rjcs0&quot;&gt;will remain online&lt;/a&gt;.&amp;nbsp; We think this is a reasonable way to resolve the issue and avoid future confusion. Thank you, Jake.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.youtube.com/watch?v=XdBd14rjcs0&quot;&gt;&lt;img src=&quot;http://farm3.static.flickr.com/2566/3699022748_feddb03e3d_o.jpg&quot; alt=&quot;&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;I&#039;m happy that we were able to resolve this reasonably and without lawyers. Thanks you for all your support! Cheers.&lt;/p&gt;
</description>
 <comments>http://commoncraft.com/potential-confusion-avoided-rpath-video#comments</comments>
 <category domain="http://commoncraft.com/blog-categories/business">business</category>
 <category domain="http://commoncraft.com/blog/help-request">help request</category>
 <category domain="http://commoncraft.com/blog-categories/legal">legal</category>
 <category domain="http://commoncraft.com/blog-categories/ourwork">ourwork</category>
 <category domain="http://commoncraft.com/blog-categories/video">video</category>
 <pubDate>Tue, 07 Jul 2009 18:47:27 +0000</pubDate>
 <dc:creator>leelefever</dc:creator>
 <guid isPermaLink="false">7133 at http://commoncraft.com</guid>
</item>
<item>
 <title>Potential Confusion Avoided - rPath Video</title>
 <link>http://commoncraft.com/potential-confusion-avoided-rpath-video</link>
 <description>&lt;p&gt;Yesterday, we posted about a video by a company called rPath with the title &quot;Cloud Computing in Plain English.&quot; &lt;a href=&quot;http://www.commoncraft.com/help-common-craft-reduce-confusion-rpaths-cloud-computing-video&quot;&gt;Read about it here&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;The blog post came as a result of our unsuccessful efforts over six months to illustrate to rPath that their video, because of the combination of the &quot;in Plain English&quot; title and use of paper-cut outs on a whiteboard, was a source of confusion for Common Craft customers. Because rPath insisted on using legal means to communicate their stance, we chose to take a different route that didn&#039;t involve lawyers.&amp;nbsp; We simply asked our fans to help us reduce confusion.&lt;/p&gt;
&lt;p&gt;Over the course of the last 24 hours, we&#039;ve learned a lot. First, let me say that we couldn&#039;t have imagined the level of your response. We are very lucky to have people around us who feel passionately about helping us protect our brand. Within a couple of hours of the blog post, the message to rPath was clear and as you&#039;ll see below, we have reached a resolution.&amp;nbsp; We thank you.&lt;/p&gt;
&lt;p&gt;Along the way we learned that it is possible to mobilize a community to seek a better outcome. However, it comes with risks. We have no control over what is said and it&#039;s impossible to put the genie back in the bottle. We are big fans of civility and reason and there is a chance for these kinds of campaigns to diverge from our strongly held values. We&#039;ve learned to tread lightly.&lt;/p&gt;
&lt;p&gt;Yesterday afternoon I received a note from Jake Sorofman, rPath&#039;s VP of Marketing and someone who was involved in creating the video.&amp;nbsp; Jake&#039;s side of the story is that he was never aware of Common Craft or the &quot;in Plain English&quot; series of videos when the video was created. I will take Jake at his word and assume this is the case.&amp;nbsp; For months, we were dealing with another VP, who made it clear a simple solution would not work. Today, Jake and I have discussed it and we both agree that this issue could have been avoided, had we been able to communicate with him early on.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Jake has agreed to change the title of the video on YouTube and display a link to commoncraft.com on the YouTube page.&amp;nbsp; The video itself, which contains a watermark with the &quot;in Plain English&quot; title &lt;a href=&quot;http://www.youtube.com/watch?v=XdBd14rjcs0&quot;&gt;will remain online&lt;/a&gt;.&amp;nbsp; We think this is a reasonable way to resolve the issue and avoid future confusion. Thank you, Jake.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.youtube.com/watch?v=XdBd14rjcs0&quot;&gt;&lt;img src=&quot;http://farm3.static.flickr.com/2566/3699022748_feddb03e3d_o.jpg&quot; alt=&quot;&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;I&#039;m happy that we were able to resolve this reasonably and without lawyers. Thanks you for all your support! Cheers.&lt;/p&gt;
</description>
 <comments>http://commoncraft.com/potential-confusion-avoided-rpath-video#comments</comments>
 <category domain="http://commoncraft.com/blog-categories/business">business</category>
 <category domain="http://commoncraft.com/blog/help-request">help request</category>
 <category domain="http://commoncraft.com/blog-categories/legal">legal</category>
 <category domain="http://commoncraft.com/blog-categories/ourwork">ourwork</category>
 <category domain="http://commoncraft.com/blog-categories/video">video</category>
 <pubDate>Tue, 07 Jul 2009 18:47:27 +0000</pubDate>
 <dc:creator>leelefever</dc:creator>
 <guid isPermaLink="false">7133 at http://commoncraft.com</guid>
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