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We can help you become an explanation specialist.

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Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Video: Insurance in Plain English

Today we've published a new video: Insurance in Plain English

As we wrote recently, we're focusing on our Money category over the next month or two.  This video, Insurance in Plain English, is meant to explain why insurance exists, what service it provides, how it works and what role it plays in being financially responsible.

Insurance is a concept that surrounds us all the time. In fact, it's so common that it's easy to assume that everyone understands it and why it makes sense. Unfortunately, there are not a lot resources for teaching the big ideas behind insurance, much less ones that do it in an entertaining way. This video is meant to make the boring subject of insurance a bit more fun and interesting.

We hope this video will provide educators a resource for helping people young and old make smarter and more informed decision about their coverage.