What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

We're A Webby Award Honoree!

honoree_black_LOWWe have just been notified that The Common Craft Show is an Official Webby Award Honoree in the category of Technology Film and Video. Yaaaay!

What does it mean to be an honoree? From the Webby Awards web site:

Of the more than 8000 entries submitted to the 12th Annual Webby Awards, fewer than 15% were distinguished as an Official Honoree. 

Basically, we made the short list but didn't quite make it to being a nominee, which is eligible for the award. It's still wonderful to be recognized among such a creative and innovative group.  Congrats to the nominees and thanks to the folks who voted for us!