What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Wow, Thanks So Much for the Feedback

We are blown away with the response to the recent post "What Videos Should We Make?"  Not just the quantity (over 50 comments and lots of email), but the quality.  It's exciting to see suggestions that have opened up new ideas and ones that fit with a couple of the themes that have been top-of-mind. 

As I've told Sachi recently, it feels a little like we're at the edge of a pool, preparing to jump in.  We're confident that we're on the right track, but the content of our future videos will diverge from the social media focus that people have come to expect from Common Craft. That's why your suggestions have been so encouraging - they help us see that there is a need for the kinds of "back to basics" videos we'd like to make.

At the end of the day, change is not only good, but necessary and the shock of a cold pool quickly becomes refreshing. I think we'll dive-in head first.