A couple of weeks ago, we announced The Common Craft Store. It was a pretty soft roll-out, but was a huge moment for us. Not only did it mark the end of a lot of preparation, but a new business model. So far, so good. Plus, the more-ready-for-prime-time Store will soon be coming to an Internet near you.
A big part of preparing to open the Store was making new versions of each video in both Windows (.wmv) and Mac (.mov) formats. This gave us a chance to make improvements across the library - especially to our first few videos, which has sound and color issues.
The first example is a major update for the "licensed version" of RSS in Plain English video, which is only available in the Store. We recorded a new voice-over and re-edited it to be more efficient and have improved color. The content is nearly identical to the original, free version. Below is the updated, licensed version:
The second example is CFL Light Bulbs in Plain English (formerly New Light Bulbs in Plain English). When we originally published it, it did not contain a warning about mercury and disposing of the bulbs properly. This new version of the video contains a mercury warning. This updated video is now available in both free and licensed versions. Below is the updated, free version:
We're so excited about this new direction. We'll be providing all future Common Craft Show videos in free and licensed versions - and the licensed ones will be displayed in full length in the Store.