Our new video is all about the models of online advertising.
This animation includes highlights:
About this video:
We see advertising everywhere online. Using an example of a small business, this video explains the major advertising models and how they work to build awareness for a new product.
What it teaches:
- Why advertising is so important to online commerce.
- The basics of display and pay-per-click advertising.
- How text and keyword-based advertising works.
- Remarketing: Why some ads seem to follow you on the web.
- How affiliate programs work.
- How to get the most out of advertising.
Thanks to Patrick O'Keefe and Darren Barefoot for their help in the draft stages of this video.