Sachi and I have an ongoing discussion that I want to share with you, dear reader, because I want to hear your feedback.
When I was a consultant, people would ask me what subjects are appropriate for a blog. Inevitably I would say that it should reflect the person behind the blog and what is important to them. It should be multi-faceted and provide personality along with on-topic content. I would also say that context matters - company blogs deserve special care, for instance.
So here I am with the Common Craft blog and there are two things that are very important to me right now:
1. Making videos
2. The Presidential Elections
My instinct is to talk about both on this blog. I have a lot to say about the elections and I'm very passionate. However, I'm making a conscious effort to keep Common Craft on-topic and apolitical. A few reasons:
1. You didn't subscribe or visit to hear my thoughts on politics.
2. Common Craft is a brand and a business. It could be a risk to make political positions a part of a brand that hopes to appeal to as many people as possible.
3. Common Craft is both Sachi and me. While we agree on some things, I would never speak on Sachi's behalf regarding politics.
However, I am very passionate about this election and I feel that it's my duty to stand up for what I believe and to be a part of the discussion in places where I can have the most impact, including this blog. I have other ways to share my views, but nothing that compares to this blog's reach and potential.
We are living through an absolutely profound part of history that will impact us all. In my heart I know it could be a big mistake to suddenly share my politics on this blog, but it's so very hard not to take that step.
What do you think?