About Common Craft - Who We Are (And What We Do)

We Make Videos

Our videos may surprise you. They're short and simple. They use paper cut-outs. They cover subjects "in Plain English." But lurking under the simple surface are lessons that have been crafted with great care. Despite our fun and lighthearted style, we take explanation seriously.

"We" Who?

Common Craft is a small company owned by Lee and Sachi LeFever in Seattle, Washington, USA. The company was founded by Lee in 2003 as an online community consulting company. We started making videos in 2007 with our first video: RSS in Plain English. Since then, we've published two kinds of videos:

Educational Videos - Videos we create to sell on this website (our current focus)
Custom Videos - Videos we were hired to create by companies like Google, Ford and LinkedIn.

Combined, we've created over 40 videos that have been viewed over 15 million times online. Our current focus is building a library of educational videos that help educators save time. If you're in need of a custom video, please contact us or visit our Explainer Network to find talented producers.

View Videos For Free

There is no mystery regarding what you purchase here. You can watch our complete library of videos, in-full, on this site. Just click "Browse Videos." If you would like to point people to watch the videos on this website, please do. Our business is based on professional use. You'd like to find out how people use the videos, take a look at the Testimonials.

Our Business is Education

Our videos are designed for use on intranets/extranets, classrooms, training programs and educating website visitors. Specifically, they serve as great introductions to topics like Social Media, Stock markets, Computer Software and Electing a US President. Playing a Common Craft video at the beginning of a training session gets students engaged and onto the same page quickly.

Licensing Options

While the videos can be viewed for free, our business is built around professional and commercial use. If you're a teacher, consultant, corporate trianer or website owner, we provide high quality versions of the videos that can be downloaded or easily shared on websites. We use three different licenses, depending on how the videos are used. Learn more about Licensing options.