What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer


For All Visitors:

All Common Craft videos are viewable on this website with an Evaluation Only watermark.
Please feel free to:
  • Link to any video page from your website
  • Share links to the videos on sites like Twitter and Facebook
  • Show the videos to your Mom
For versions that do not have the watermark and are designed for use in Schools and Businesses, become a Common Craft member.

For Common Craft Members:

Your membership makes Common Craft videos easy to use in classrooms, trainings, and on internal networks and the Web.
In addition to displaying videos from your online library (without a watermark), you can also download Common Craft video files for your presentations or private networks like Intranets. We also provide embed codes for easily sharing the videos on websites like blogs, wikis and learning management systems. You should feel confident in using Common Craft videos in most situations.
However, there are a handful of policies that you should understand. You may *not*:
  • Upload Common Craft videos or Cut-outs to public video/file sharing sites like YouTube or Vimeo
  • Resell Common Craft videos or Cut-outs, or products/services made with them. Video producers should Contact us for license options.
  • Share Common Craft video/Cut-out files with others, such as offering for download or embedding (outside of the licensed users)
  • Alter Common Craft videos, including translations
All Common Craft policies are outlined in our Licensing Agreement.  Please read it.
Questions?  Contact us.

Who uses Common Craft?

Businesses and schools, large and small, in over 50 countries enlighten and motivate with Common Craft explanations.

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Still have questions?

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