What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

The Big UNsubscribe

How long has it been since you really thought about all the things you subscribe to in email? The newsletters, the notifications, the email lists. It's so easy to delete the old stuff when it comes in that you might be used to doing just that - deleting instead of unsubscribing.

I've spent the last couple of weeks unsubscribing from everything and I was amazed at the sheer number of things that came in, but always went unread. My guess is there were 25-30 different newsletters and updates. I had no idea.

My advice is to be aware and remove the things you're not reading if you have a choice. It's quite liberating. Now, if I can just figure out how to unsubscribe from spam, I'll be all set.