What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Comments Off For a Bit (Updated: Comments Now On)

Updated: Comments are currently on.

Unfortunately, this site is getting absolutely HAMMERED by comment spam from a single source.  100's of bullshit comments a day for a few days now - all peoples' names.  Akismet (a comment spam fighting tool) isn't picking them up and I'm tired of dealing  - especially with a weekend on the way.

I'll turn on the comments again soon.  If you want to be in touch, please use the contact form