What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Common Craft Cut-Outs as Wall Art

We recently worked with with Buck Institute for Education on a video about Project Based Learning and at the end of the project, they had a request we hadn't received before.  They wanted the paper cut-outs that appeared in the video.  We were happy to oblige and recently Alfred, our contact at BIE, sent over these photos.

How cool is that? We're so honored that they would display the artwork in their office.