What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Did You Contact Us March 17-March 23?

We experienced a problem with the Contact Us form on this web site from March 17th to March 23rd. Unfortunately, this meant that messages sent to us via the form never reached our inbox.  We've been working with our host on this issue and the Contact Us form is now in fine working order.

We take "Contact Us" messages very seriously and get back to every person that contacts us.  If you contacted us recently and did not receive a reply, please send the message again. Thanks for your understanding.