What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

I'm Writing a Book About Explanation


Art of Explanation Book It’s true. The book is called “The Art of Explanation” and it should hit the shelves in the fall of 2012, published by Wiley & Sons.  
The Big Idea:
The Art of Explanation is built on the very simple idea that explanation is a skill that can be learned and improved. The book is designed to help people rethink how they communicate and learn to package ideas into simple explanations that make people care, whether it’s at home, work or school. 
For many years, I’ve been a student of explanation and Common Craft videos are a result of hours upon hours of crafting explanations and thinking about what makes ideas easy to understand. Along the way, I realized that the lessons we’ve learned are not unique to videos - they apply to everyone in everyday situations. The Art of Explanation is the the first book of it’s kind to explore explanation as a skill that everyone can apply to accomplishing their goals.
I’ll be writing more about the book here on Common Craft.  Starting today, you can also follow The Art of Explanation’s progress and annoucements on Twitter, Facebook and email via artofexplanation.com.