What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

My Interview for the Online Community Report

oc report.gif

I was honored recently to be asked for an interview for the Online Community Report, a newsletter-turned-blog to which I've described for years. Bill Johnston is the editor and his questions covered current community trends, examples of how corporations are using communities, areas of growth and what every CEO should know about communities.

Link: OC Expert interview: Lee LeFever, Common Craft

Good clean fun. Thanks Bill!