What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Nice Words from a Customer

When large companies license our videos for internal education, it's sometimes difficult to know how they're used and/or how they impact people in the organization. Thankfully, people sometimes email us to say thanks.  Below is a message from a customer from a large company that purchased a Site license for the Social Media Pack of videos.

My company is using some of your video products as part of our communications and change management structure. Through this channel, I understood for the very first time many of the concepts and differences among the parts of the new computing environment. I just had to let you know that your products are making a difference for my colleagues and me, simplifying these concepts so that we can focus on the change, not on the terminology. Job well done. Thank you.

This kind of message warms our hearts.  If you are a customer with stories, feedback or anything you'd like to share, please do contact us.