What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

R.I.P Amos, Our Faithful Mascot

It's a sad day at Common Craft headquarters.  Our 15-year-old dog Amos passed away today. 

I picked him from a litter of puppies in the back of a pickup truck in Boone, NC in 1994. Since then he was a constant source of love in our lives.  They don't make 'em better than him - we were lucky have him for so long.

Can Amos Come In? by you.

Amos, September 4th, 2009

See Having an Old Dog for a bit more about Amos.