What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

Preparing an Emergency Plan

Explained by Common Craft

Video Info & Transcript

Video Transcript

By definition, emergencies happen when we don't expect them and often when families are not together. Suddenly, you need to think about your kids at school or elderly parents across town. If phones don't work or some neighborhoods aren't accessible, what will you do?

The best way to help ensure your family’s safety is to have an emergency plan. Having a plan and discussing it with loved ones will save time and make real situations less stressful.

To get started, let's look at one of three scenarios. In our first scenario, you and your family are separated. In an emergency, you'll need a simple way to contact and meet one another if going home isn't possible. Decide, in advance, on a safe place to meet like a community center, library or school.

The phone can help too. Long distance calls may work better than local ones, so select a couple of out-of-town contacts who can help your family communicate and find each other. Let them know about your plan and how they can help.

Of course, children are a big concern. If they're in school or day care, they will need to be picked-up. Know their emergency policies and if you can’t pick up the kids, designate someone who can.  And talk to your kids about your Plan. Teach them basic personal information so they can identify themselves and who to call, like 9-1-1 to get help.

In our second scenario, you're together at home. In this case, listen to the radio or television for information from local authorities and follow their instructions. They may advise to turn utilities off or on so it’s important to know the location of your home’s water valve, electrical panel, gas valve and floor drain. Make sure everyone also knows the location of your family emergency kit and fire extinguisher.

In our third scenario, you have to evacuate. Everyone should know your home’s safe exits and best places to go. And remember your pets, who may not be allowed in shelters or hotels. Identify kennels or friends' homes where they can go in an emergency. 

Elderly family members or those with special needs should also be a part of your plan. List the medications, supplies and info care-givers will need in an evacuation. If they live alone, ask a neighbor to help them evacuate.

Documents will also help. Make copies of birth certificates, passports, wills, and insurance info. These documents, along with photos of family members, should be kept at safe locations like your workplace.

Having a plan is also a part of being a responsible community member. Local authorities will react swiftly, but they can't reach everyone at once.  Being prepared allows these responders to help those in urgent need first.  

So, do your part! Learn about the emergencies that can happen where you live and plan for situations that are more likely to occur. Take 20 minutes today and prepare your emergency plan. 


What it teaches

Emergencies happen when we least expect them and few understand the benefits of having a plan for how to react. This video uses three scenarios to introduce what should be in your emergency plan, including:

  • Why a plan is important
  • What to do if your family is separated in an emergency
  • What to do if you must evacuate or stay home
  • What to remember for those with special needs

Features of Common Craft Membership

We wrote the book on explanation.

Learn More


Who uses Common Craft?

Businesses and schools, large and small, in over 50 countries enlighten and motivate with Common Craft explanations.

Explainer Network Image

Common Craft Custom Videos

We can help you get a custom video that explains your product or service. 

Contact Us


Question Graphic

Still have questions?

Go to FAQAsk Common Craft

Get new video alerts by email!