What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Your Neighborhood Needs Instant Journalists

Even though the Web makes us all feel like citizens of the world, what matters is often local.  Our neighborhoods and neighbors have a huge impact.  There is a brand-new platform, created by Instivate, a company run by one of our long-time friends and neighbors, that aims to give every neighborhood a site for sharing local news. It's called Instant Journalist.

Here's the scenario:  You sign up for Instant Journalist - it has a monthly fee that's linked to the size of the site.  Right off the shelf, the site is ready for you and your neighbors to start sharing stories, photos and videos, complete with map integration.

Instant Journalist also has a bunch of cool features that make the site easy to customize.  Here's my favorite:

You can right-click on almost any text on the site and change the copy.  If you don't like the tab that says "Your Neighborhood", you can change it in two clicks - no geekiness required.

You can see a demo of Instant Journalist here or a screencast on the posting process here.  It's new, so if you have feedback or thoughts the folks at Instivate would love to hear it. Congrats to Scott and Instivate for getting it out the door.