The Art of Explanation by Lee LeFever
Clear, concise communication is now a requirement for success. When your audience is confused or missing the big picture, opportunities are lost and your career can suffer. This book is a simple guide to solving this problem by turning complex ideas into easy-to-understand explanations.
Common Craft founder Lee LeFever distills years of experience into practical, common sense approaches to communicating ideas, products and services.


Publisher: John Wiley & Sons, Inc.
Publicity Contact: info@commoncraft.com
Where to Buy the Book
"I bought Art of Explanation this morning and it has already paid dividends."
—Trent Anderson, COO
"The Art of Explanation is one of the top two business books I’ve ever read."
—Donald Miller, CEO of StoryBrand and New York Times best-selling author
“Your work has given me confidence and genuine interest in pursuing a technical career, and removed the burden of feeling inadequate in the face of jargon.”
— Jonathan L., Perth, Australia
“Lee LeFever demystifies how to take an idea and make it spread.””
—Nancy Duarte, principal of Duarte, Inc., author of Resonate and Slide:ology

About Lee LeFever
Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand in the form of video explanations. Through multiple awards, tens of millions of online views and work with brands like LEGO, Google and Ford Motors, Lee and his wife Sachi have built a reputation for excellence in explanation.