When asked what sort of videos we make it's a bit hard to explain in normal terms. They're not really instructional or how-to, they have elements of marketing and promotion and some say they are entertaining. Here's a few options - maybe you have more?
Infodocutainmercials?
Explanatainment?
Docuinfotainment?
Explanapromomercials?
Explanadocuinfotainmercials?
or maybe just...
explainment?
By the way, don't expect to see any of this on the Common Craft business cards - just for fun.
Any suggestions?