What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Bosco Update

A few months back, I introduced you to Bosco, our new puppy. He's not much help when it comes to making videos, but other than that, he's been an awesome addition to the Common Craft family. We call him the "mini-beast". 

Like almost everything in my life, I've taken a LOT of photos of that dog.  This post is really just a quick look at how he's grown since you saw him last. Here's a complete set of photos on Flickr

Here's the photo you saw when he was just weeks old. Our friend Tony Wright said recently the Bosco looked like a sad puppy in this picture.  We didn't know it at the time, but he was sick and quite sad.



But made a full recovery - and his nose started to get a little blacker.

And grew...

and grew... and got a totally black nose.

And started to have intelligent discussions with my brother.

And really, really enjoy the beach.

Notice the shadow of the ball on the sand - it's just in front of his mouth.

This is the mini-beast just days ago. He's almost 6 months and weighs about 40 lbs. 

You can follow Bosco on Twitter. He's a low-frequency twitterer.