
Amazon Fresh - Now Home Delivering Top Amazon.com Items
By leelefever on September 8, 2008 - 8:42am.
Living in Seattle, a test-market for Amazon Fresh, we signed up and never looked back. Ordering groceries online and having them delivered within hours makes going to the grocery store seem like such a pain. With Amazon Fresh, Amazon proved to us they could replace the grocery store experience with home delivered goodness.
Just today, Sachi noticed something new and very interesting on the Amazon Fresh website - a new tab appeared pointing us to "Amazon Now."

Making the Election Video: Behind the Scenes
By leelefever on September 2, 2008 - 1:03pm.
People often ask for a look at how we make the videos. When we were putting together the the "Electing a US President" video, I made a special point to take photos of the process. Here's how it works:
Every video starts with a script. If there is "secret sauce" it happens in writing the script because the script drives the video. We use Google Docs to collaborate until we feel like the script is close to finished. Then, we start looking at a thumbnail storyboard.

Having an Old Dog
By leelefever on January 25, 2008 - 1:12pm.
He's 13, his breath smells really bad, he's deaf, he walks like a retired football player, begs with renewed vigor and is increasingly obstinate.

Indeed, the old dog experience is so different than the young dog experience. He's still the same sweet dog, but with new quirks that keep things new, even in old age. He is not the Frisbee catching dog of yesteryear. He is more like Jabba the Hut. A deaf Jabba the Hut with with a better disposition.
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Photo Products to Watch in 2008
By leelefever on January 8, 2008 - 7:01pm.
2008 is shaping up to be a interesting year to try out new things when it comes to digital photos. From photo transfer technology, to wall hanging, to photo sharing services, here are a few things I'll be using in 2008.
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Home for the Holidays (and an off-topic interview)
By leelefever on December 21, 2007 - 5:40pm.
First, we want to wish you and yours good cheer and positive vibes for the Holidays. It's been an exciting year for us at Common Craft and it couldn't have happened without you. Your links, your blog entries, your emails to friends all put a spotlight on our work that wouldn't have happened otherwise. Maybe there is something to this social media thing after all. J
Between now and the New Year, we'll be with families on separate coasts and generally unavailable.
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Learning The Independent Lifestyle
By leelefever on December 14, 2007 - 4:56pm.
I always wanted to be independent - I never, not once in my life, had the goal of working for someone else. It's not in my genes. In 2003 I founded Common Craft and in January of 2007 Sachi joined the company. Since then, Sachi has been the real force driving our goal of having a truly independent lifestyle.
And it is ALL about lifestyle. As I've written before, we make our lifestyle a huge priority. Why choose to be independent if you can't create a job and schedule that works for you? We've been trying to figure out what this means and I have a couple of examples.

How to Stop Receiving Phone Books and Yellow Pages
By leelefever on August 16, 2007 - 5:08pm.
You've likely seen it before, you come home to find a bag of useless phonebooks on your porch. I realized recently that I haven't used a phonebook or yellowpages in years - I take them straight to recycling. They are dinosaurs.
This got me thinking - shouldn't I be able to opt-out of automatic delivery? Wouldn't there be a significant impact if everyone stopped receiving phonebooks and yellow pages? Apparently the major players pumped out 540 million directories this year.
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Investing in Paperworks Videos
By leelefever on July 10, 2007 - 6:42pm.
If someone told me back in March of this year that we'd be making videos as our full time job in July, I would have said it was preposterous. What do we know about making videos? Such is the current state of affairs - we're booked through the summer doing paperworks videos on commissioned basis and feel 100% confident that this is the right direction for us.

Of course, having people paying us to make videos means we have to learn fast and make some investments in our equipment and software.
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Pre-GnomeDex BBQ Retrospective
By leelefever on September 8, 2005 - 12:48pm.
I few months ago, I had a bar-b-cue at my house and invited the Internet to come over. It was the afternoon before GnomeDex and I wasn’t sure what I was getting into. I didn’t write about it much then, but the results were incredible and I hope others will do similar events.
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The Most Expensive Spam
By leelefever on August 23, 2005 - 12:12pm.
Spam has been around for a lot longer than computers or email, but we’ve gotten used to it. Ever since I had a real world mailbox, it’s been filled with spam every day. A percentage of my phone calls are spam. Some might even say that billboards on the side of a highway are some sort of road spam, or maybe not.
Mailbox spam is expensive. It wastes resources to print all those brochures that I just recycle immediately (which takes time). Phone spam costs a little of my time and there is a certain annoyance cost.
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