What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Custom Video: BitTorrent Explained

BitTorrent, which offers a faster way to download files from the Internet, has had a serious explanation problem.  It’s one of the most used and least understood products on the Web. After working with BitTorrent on a video, it’s easy to see why this is the case - the inner-workings of BitTorrent are complex. It exists in a world that defies comparison. Millions of users know it works exceptionally well, but explaining why and how it works is another story. 

This video was a challenge and we were lucky to have the time and attention of Brett Nishi, Product Director at BitTorrent, who served as our guide. It was a joy to work with Brett and we’re really excited to see how they’ve put the video to work on their website.

Here’s how the company has integrated the video into BitTorrent.com:

BitTorrent Front Page

Watch the video at BitTorrent.com.

If you're interested in a custom video for your product or service, check out our Custom Video page or Contact Us