What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Eleven Common Craft Kindle Books for Your New Kindle

Sometimes we think about our videos not as videos, but little lessons. Whether you watch them in a video, or read the script with visuals, the messaging should be just as effective.  This is where we got the idea for our Common Craft Kindle books.  If someone has a Kindle wireless reading device and wants to learn about Twitter or the basics of Investing money, they should be able to spend a couple of bucks and get up to speed in a few minutes.  More about our Kindle Books here.

As of today we have 11 Kindle Books, all $1.99 per book.

Here's what a page looks like:

Our current titles include... (Click to visit the Amazon Kindle Store)