Being Lightweight: Working with Clients
By leelefever on May 11, 2008 - 1:34pm.
It's a question we ask each other all the time - what is the most lightweight way we can do this?
We are a small company who is trying to do big things. In order to be
successful, we need to reduce drag - to remove the processes,
bureaucracies and commitments that slow us down and don't pay off.
Today we're kicking off a series of posts called "Being Lightweight" that will relate what lightweight means to us and hopefully help you think differently about how you focus your attention.
View With Comments Are Spammers Machiavellian?
By leelefever on April 29, 2008 - 10:48am.
It started with a tweet. Eddie Codel described Boston's streets as "Kafkaesque." I found it on Wikipedia (it means disorienting), along with a listing of other name-inspired words. One caught my eye: Machiavellianism. The first line of the Wikipedia entry:
Major Updates to Our Videos (2 Examples)
By leelefever on April 16, 2008 - 9:23am.
A couple of weeks ago, we announced The Common Craft Store. It was a pretty soft roll-out, but was a huge moment for us. Not only did it mark the end of a lot of preparation, but a new business model. So far, so good. Plus, the more-ready-for-prime-time Store will soon be coming to an Internet near you.
A big part of preparing to open the Store was making new versions of each video in both Windows (.wmv) and Mac (.mov) formats. This gave us a chance to make improvements across the library - especially to our first few videos, which has sound and color issues.
Our New Adventure: The Common Craft Store
By leelefever on April 2, 2008 - 9:48am.
As I wrote recently, we've been thinking a lot about Common Craft's future. In the coming year, Sachi and I want to make even more videos for you - videos that are useful, both on the Web and in the workplace. We've recently created a new resource that will hopefully help us get there.
Today we're announcing the roll out of an early version of The Common Craft Store. It looks like this:
Common Craft - (Nearly) A Year Later
By leelefever on March 24, 2008 - 6:21pm.
It's been almost a year since we published our first paperworks video - RSS in Plain English in April of 2007. Since that time, we've been watching every comment, every blog post and every email. We are lucky to have fans like you that have shared our videos and helped us learn so much.
It's through watching these conversations that we've been able to see new ways for Common Craft to have a bigger impact in the next year. We'll be more specific soon, but for now, I'd like to share some big picture perspectives on how we see you and ourselves. These perspectives will drive the changes you'll see in 2008.
Free is the Future
By leelefever on February 26, 2008 - 12:11pm.
Chris Anderson, the author of The Long Tail and editor-in-chief of Wired Magazine, has moved his focus to "Free". His article is the cover story of the latest Wired (Free!
Learn New Media from the Ninjas
By leelefever on February 21, 2008 - 12:48pm.
Kent Nichols is the co-creator or Ninja Master of Ask-a-Ninja, which I'm quite sure you know about. I recently discovered his Twitter feed and blog and since, I've learned a lot from his perspectives on disrupting Hollywood, the business of new media, and the web video industry.
His no-nonsense and opinionated style really makes it clear where he stands, and I often agree. Plus, he's full of smart advice for content producers. Recommended.
View With Comments 15 Lessons Learned in 2007
By leelefever on January 2, 2008 - 10:04am.
What a year. I can say with ultimate confidence that we never would have guessed, one year ago, that 2007 would be so transformative for Common Craft. Here are some things we learned:
OUR WORK
Video works. Text, graphics, audio, they all have a place. But video is a different animal. Nothing engages people like the dynamics of a video. Ever read about a car chase? It's not as fun.
View With Comments New Social Media eBook - And a Funny Blogger Outreach Video
By leelefever on December 10, 2007 - 7:46pm.
Wouldn't it be nice if every author actually lived in the world that they wrote about? It's one thing to be an observer, but yet another to be a resident. That's why it's my pleasure to point you to a new ebook by Darren Barefoot and Julie Szabo of Capulet Communications.
View With Comments Bryght and Rain City Studios - Together at Last
By leelefever on November 21, 2007 - 10:30am.
Have you even had two friends that you knew separately who fell in love and eventually moved in together, got married and created a great couple? That's what I feel about the news that two of my favorite tech companies (and groups of people) are merging. Rain City Studios is acquiring Bryght (Press Release) and I'm so excited about the news. Drupal worlds are colliding.
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