Common Craft Blog
Experiments With The New @CommonCraft Twitter Account
By leelefever on December 14, 2008 - 9:10pm
I've been a Twitter user for just over 2 years now and I'm still trying to figure out how to
use it well. A couple of weeks ago, We created an @commoncraft account that's focused on our business and looks behind-the-scenes. Now that I have an established account (@leelefever) and one that's just getting started, I've been thinking a lot about what's possible with Twitter. Some thoughts:
(If you're new to Twitter, watch our video Twitter in Plain English )
To Follow or Not to Follow
I take a decidedly lightweight approach to social media. If I haven't met you or don't know you personally, I'm not likely to add you as a friend or follow you. I currently follow about 200 people on Twitter and it's still too much. When I follow someone with the @leelefever account, I try keep up with most of their updates. This is how I've always used Twitter.
Now that I have a new, business-oriented account, I'm thinking about it a bit differently. With the @commoncraft account we're following most, if not all, the folks who follow that account. This way, we can receive direct messages from these folks (Twitter members can only send direct messages to members that follow them.) Also, it creates a stream of Twitter updates that represent people interested in Common Craft. I realize I can't really follow everyone, but having the stream gives me a source that I can manage later. And, I think it's a nice gesture.
Reducing Twitter Administration
As you know, I'm all about reducing heavyweight administration. The @leelefever account gets about 10 new followers a day and it's rare to see someone I know personally. I've started filtering the emails to help me manage my inbox. The side effect of this is that I don't see every email and may miss people I want to follow.
Again, I'm trying something new with the @commoncraft account. For now, I'm trying out a service called Tweetlater that automatically follows people that follow @commoncraft and sends them a quick "thank you" message. It's not as personal as I'd like, and some spammers are using it for nefarious purposes, but it allows me to accomplish the goal of following people without having to take an action for every one. It's lightweight.
Other Tools
I've done little experimenting with the @leelefever account in terms of tools. I think there is part of me that wants it to be pure - like the Twitter I used 2 years ago. I've linked it up to my Facebook account and on my Tumblr, but I haven't tried any Twittering services.
With the @commoncraft account, I'm all about experimentation. Just recently I started using TwitPic to publish photos like this to the @commoncraft stream. I want to bring people into our daily work lives and TwitPic makes it easy to snap a picture with my phone and post it in seconds. I've also hooked the Common Craft blog into the Twitter stream using Twitterfeed.
Having Two Accounts - Which Tool?
How do you manage two accounts? Right now I use Tweetdeck for personal and the Twitter web site for Common Craft. I know Twhirl allows more than one login.
TweetDeck and Twitter Groups
I'm using TweetDeck for all my Twitter needs. I have a column for the people a follow, a column for replies and a few searches (more on searches later). A feature I haven't used in TweetDeck is the ability to create groups. With groups, I can take everyone I follow and filter the stream by into "family", "must read" or "news" for instance. Because I'm only following 200 people, this isn't as useful for the @leelefever account. One day I may start to slice and dice the people I follow via the @commoncraft account into groups.
Search
Twitter Search is an amazingly powerful tool. We both use a search query that gives us an constant stream of activity on Twitter related to what we do. It's designed to capture the key words and phrases, across both accounts. It looks like this:
commoncraft OR "common craft" OR leelefever OR lefever OR "plain english" (Link)
Redundant Content
Having two accounts presents some issues in terms of content. For instance, a lot of people follow the @leelefever account because they are interested in Common Craft. Now that they have an oppotunity to follow @commoncraft, I have to consider redundancy. Do I post links to blog posts on both accounts? It's going to take a little while to negotiate what goes where. What do you think?
I'm curious what you think about these points. Is your use of Twitter similar to one of these models? What else should I be considering?
Perhaps you'd like to follow us? We're @commoncraft, @sachilefever and @leelefever. Also, here's a post I wrote after one year: Twittering for 1 year: a Retrospective.


Twitter
Playing the devil's advocate here but you've had your own personal account for 2 years and haven't used it a lot. I'm not saying that is a bad thing. So will having a company account make it better for you? Possibly not because maybe it isn't your preferred style of communication. In terms of company accounts I'm not a fan of interacting with people via their company account because I like to connect personally with who I am talking to. We do have a twitter account for the company I work for but only use it to make announcements and latest news. We don't use it to respond to queries because it would be too time consuming and the forum is the better place for that. I think that is a better use of a company twitter account. If people want assistance they know that if they contact me via my personal account (@suewaters) I'm always happy to help -- but that is because I enjoy using twitter. Another good use is as you mention using the RSS feed from search.twitter.com for trouble shooting and providing assistance to users. But once again I prefer to contact people using my own personal twitter account. I haven't been able to cope with Tweetdeck probably just me and find Twhirl the better option when set to slowly displaying each tweet at a time.
multiple twitter accounts
Good for you!! Sometimes using one twitter account for everything is just not a solution. I tweet in different languages (7 to be precise; I'm a translator), so instead of annoying people who don't understand them I just signed up for 7 different twitter accounts :D Since I'm in Linux, the way I handle multiple account logins is through a plugin that turns pidgin (the chat client) into a twitter client. The English version of my twitter is @irishpolyglot Thanks again for your twitter video!! It's how I directly discovered and got inspired to use twitter :)
Multiple accounts
I'm struggling with this myself - I recently set up Twitter accounts for three of my blogs - each serves a different real estate market - and I initially thought that I would tweet from each one. Almost immediately after I wrote and published the respective blog posts announcing the new accounts for readers to follow, I realized the simple truth about Twitter from a (my) user's perspective - I don't want to follow a blog. I want to follow the person who writes the blog. So - I'm already considering abandoning my three new accounts and keeping the focus on my account - @JimDuncan - because I suspect readers/followers feel the same.
Common Craft
I do technology training for educators in Riverside, San Bernardino, Inyo and Mono Counties and have used your website since your first video. The best thing I can say about your videos is that people "just get it" after viewing them. Thanks to you and Sachi. FYI the San Bernardino County Superintendent of Schools blocks your site, I assume because they tag your site for the words "Craft" and "videos", but I use my wireless card to gain access for my trainings. Keep up the good work and thanks again.
No duplicate content
I followed a PR agency account, and some of the employees some time ago. I just had to stop follow them all because they tweeted the same links and blog posts at least one time each, resulting in me feeling spammed. So don't tweet the same content on both accounts. On another note, I also had to stop following a guy owning some sort of blogging service because he spammed links to to blogs on his service and announced that he was "live" (live web cam stream of him in front of his computer) several times a day. If you want to use twitter commercially, be careful with what and how often you update, people don't like to be spammed. :-)
Twitter Accounts & Tools
Thanks for the links to the various Twitter tools you wrote about in this post. I had heard others mention them, in particular the groups, but had no clue about most of them. I think I agree with some above me in that people choose to follow a 'person', for the most part, and not a blog or a commercial account. Having said that, I do follow a few commercial accounts, such as Comcast, my local electric company, Amazon.com, etc., for updates that might interest me, but for the most part I follow people because of their interaction within the community.
Multiple Accounts
I currently run 4 twitter accounts - personal, one each for my books, and one for a project I run. Each is used slightly differently and auto-tweet the corresponding blog feeds on everything but my personal account. I use twitterfox. It works fairly well, but it's a high maintenance process because the whole purpose is to communicate and monitoring replies to 4 accounts can be a challenge. But it's worth it. The people following me personal may, but may not, be interested in every single update on a restaurant I found closed, or a book we're offering for free. And the people following me professionally really don't care about what I overheard at the starbucks or all my goofy replies to friends. So I try and keep things separate (unless of course something very exciting is happening). One thing I have found is that my professional twitter accounts get better response if I pop in and make personal, fun, tweets on occasion.
twitter accounts
though I have signed up on twitter a year back, i rarely use it now since I only use twitter when my friends are still fond of using it. Due to work related issues, i rarely use it so as them. But the tools you mentioned and also advertising of course make me think again to be back on twitter.
Commercial Twittering
Thanks for the feedback folks! A number of you have mentioned business Twitter accounts as being purely promotional and spammy. I want to say that it's not in our DNA to turn our business Twitter account into a purely promotional vehicle. Our goal is "behind-the-scenes" - observations, photos, stories of our work on the videos. Sure, we'll share links to blog posts, but we're very careful not to be another spammy business account. You'll get real people, we promise! :)
hi, This is while both
hi, This is while both companies are definitely standout examples of how you can use Twitter for business, you probably aren’t marketing a household name and have a hard time seeing how your small merchant site or information site can use Twitter effectively. And by now, you’re probably sick of the “top ways” people guess or hypothesize that a commercial website could use Twitter to their advantage an Commercial twittering process.
Consider SocialToo
Hi, Lee - SocialToo is another way to manage your account, auto follow, etc. I'm experimenting with it. I've tried to use @kegill as my personal account but it's also the account where I follow people I'm interested in, even if I've only met them once or only met them virtually. I feed WiredPen posts here, because it's my "personal" blog (even though there isn't a lot about my personal life there). I use @uspolitics to feed my About.com posts to Twitter -- and I should "talk politics" there but I don't have the, erh, haven't made the time to do that. Sometimes I'll tweet a politics post as @kegill but it's conscious, not auto-tweet. I also set up an account to follow educators, as an experiment, but I find I'm not making the time to read the tweets. There has to be another way to connect with educators. Finally, I set up @kathygill to claim my name, sorta, but mostly so that people can find me. :-) I'm torn between the "I follow people I know" model and the Guy Kawasaki "follow everyone to get critical mass" model. :-/
Everyone's using Twitter
It seems Twitter is becoming bigger every month. I've only been using it for a few weeks and already got about 400 followers. The effect it can have on your blog posts is incredible (assuming the don't suck - a sucky blog is still a sucky site). But, I have to admit to loving the tools, they're almost essential to handle the barrage of replies you get and even given tools, I've not yet tried with multiple accounts - sounds like far too much hassle!
Maintaining More than one Account
With all the plugs that wordpress, ezinearticles and facebook offer for twitter and updating it (and I am sure there are others) I've found I can go a few days without logging and still be making both personal announcements as well as blog updates and article notifications.
Managing Multiple Twitter Accounts
Lee, I think you've really nailed an important aspect of social media: distinguishing personal from professional. I follow individuals to learn about them personally, while following professional accounts to keep up on the business. For example, I follow individuals from CNET's Buzz Out Loud podcast and find out quirky, funny things about their lives. I also follow the @buzzoutloud account to know when new episodes are going to be recorded or have been published. As for managing more than one account, I've heard good things about http://splitweet.com/ (no affiliation with them). You may also want to check out this post for two services that allow you to schedule Twitter updates: http://www.downloadsquad.com/2008/11/10/schedule-twitter-updates-with-tw...
Twitter good one
All this week, I've been playing around with Twitter. Twitter has brought internet communication to another level. Some see it as the next irc, some see it as a tumblelog, and others see it as one huge chat room. I think it's a bit more than all of these things, and it's really taking a step forward. Twitter comes from the same people who brought us Odeo. I really think they hit the nail on the head with this one. Twitter is becoming a very fun, and cool way to share what's going on, and to talk to all of your friends.
I use to twitter only when I
I use to twitter only when I need my friends know what I am doing or what I have done doing anything.
tweeterdeck
I need to try this.......twitter getting too hard.
On another note, I also had
On another note, I also had to stop following a guy owning some sort of blogging service because he spammed links to to blogs on his service and announced that he was "live" (live web cam stream of him in front of his computer) several times a day. If you want to use twitter commercially, be careful with what and how often you update, people don't like to be spammed.wholesale lingerie
Multiple Accounts, One Email
do you use the same email from your different accounts or different email addresses? i have a few sites and i am trying to decide to put everything for each site under my email or use a unique email to keep everything separate and compartmentalized.
More Languages
Just been checking on net google trends twitter's top regional languages are English, Portuguese twitter with more languages would be an asset to the wider communities
Groups on Tweetdeck
You mention that you do not use groups on tweetdeck. I found that it's a great way to organize the people that you follow.