This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Give it a Name (Friday Fun)

When asked what sort of videos we make it's a bit hard to explain in normal terms.  They're not really instructional or how-to, they have elements of marketing and promotion and some say they are entertaining.  Here's a few options - maybe you have more?

Infodocutainmercials?

Explanatainment?

Docuinfotainment?

Explanapromomercials? 

Explanadocuinfotainmercials?

or maybe just...

explainment?

By the way, don't expect to see any of this on the Common Craft business cards - just for fun. 

Any suggestions?