What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Give it a Name (Friday Fun)

When asked what sort of videos we make it's a bit hard to explain in normal terms.  They're not really instructional or how-to, they have elements of marketing and promotion and some say they are entertaining.  Here's a few options - maybe you have more?






or maybe just...


By the way, don't expect to see any of this on the Common Craft business cards - just for fun. 

Any suggestions?