What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Introducing: The Common Craft Explainer Network

A few weeks ago, we posted "Seeking Producers of Video Explanations" and wrote:

We see an opportunity for a win-win.  Every day, we receive multiple emails from organizations that are looking for custom explanatory videos... The opportunity we see is to create a way, through our website, to help organizations find video producers who can be hired to produce custom videos.

Network Icon 75 by you. Since that time, we've been working on a project to bring this idea to life.  It's called the Common Craft Explainer Network and as of today, it is live.  The basic idea is anyone looking for custom video producers will be pointed to our Explainer Network members.  These members pay a fee to be listed in the Network.

We're hoping that this is actually a win-win-win. Organizations find talented producers for custom videos, producers find solid projects and build their businesses, and we earn a bit of income for providing the service.  We have a handful of initial members and we expect the Network to grow modestly over time.

We've said for over a year that there is a market for explanations. Our hope is that the Network will become a reliable source for finding a great group of producers that can serve the growing demand we see for explanatory videos.

You can always find Explainer Network members at: www.commoncraft.com/network.